Author Archive for: Matt

by

2020 Storefront Roadmap: How EasyAsk and mStorefront are working together to take your B2B business into the next decade

The Infor Storefront marketplace has been left in chaos with many customers very unsure of the future of Storefront, others even searching for a new platform.

As EasyAsk has always been the core engine powering Storefront, we’ve been working directly with increasing numbers of Storefront customers.  We have found there is a lot of room for improvement.

Additionally, almost all Storefront customers’ UX is obsolete and visually stuck in an outdated ‘aol.com’ time warp.

The September TUG webinar, focussed on the future of Storefront and how EasyAsk and mStorefront could significantly and immediately enhance a Storefront user’s experience.  Read the summary or watch the full recording.

At the November 12th TUG webinar, we took a deeper dive into the capabilities and enhancements that you can expect from the partnership between EasyAsk and mStorefront.  With advanced Search, Analytics and Merchandising, as well as a thoroughly enhanced, responsive, modern and user-friendly front-end, plus a Mobile Smartphone UX, you can take your significant Storefront investment forward into the next decade.

We have created a Roadmap showing what you can expect from EasyAsk and mStorefront in 2020:

 

  • A fresh, responsive design for your Storefront site, which will work equally well on all devices

 

  • Enhanced scanner functionality

 

An internal sales team would be able to scan products to retrieve product information for customer orders, etc..  mStorefront now allows scanning via Bluetooth-enabled devices and smartphones.

 

  • Single Sign-On Extension

 

The ability for mStorefront to integrate with any Security Assertion Markup Language (SAML) based service will allow for logging users into the application based on their sessions in another context.

 

This is beneficial for account managers that need to utilize different applications including mStorefront to service their customer base.

 

  • Continuous UI/UX enhancements

 

mStorefront creates a consistent brand across your content website and your customers’ shopping experience.  Your customers will feel like they’re underneath one roof, and no matter what platform they’re viewing from, they’ll see the same

branding and design.

 

  • Integration with Content Management System (CMS)

 

This is a fully-fledged solution where mStorefront can integrate with Drupal CMS and give users the ability to control pre-determined content, create new content pages, enable blogs, as well as control headers, images, and other sections of a company’s main marketing site.  If your customers are shopping/browsing or navigating from page-to-page, they will always feel like they are on one integrated, responsive site.

 

  • Enhanced Google Analytics

 

The following Google Analytics extensions will be added:

  • Enhanced Google Analytics: giving you visibility of how customers interact with mStorefront, including understanding customers’ shopping behavior, product performance, among others.
  • User session tracking: giving you visibility of how particular users shop the site and allowing you to analyze the signed-in user experience.
  • Tag manager: giving you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more.
  • Ecommerce Analytics: tracking orders including order values, ordered products and more.

 

New EasyAsk features:

 

  • Landing pages

 

An EasyAsk landing page is a set of products that the merchandising team wants to show customers, which are typically referenced by a specific URL. This URL could be referenced in email marketing or on another part of the site.

A landing page will contain products as well as banners and other content.  In EasyAsk Studio, it is possible to define which products and other content should be displayed on a new landing page very easily using natural language.

 

  • Banners

 

A banner is visual content that can be triggered to be shown on predefined areas of any screen.  A banner might be an image, a video, a slider – or enter html into the definition to display anything required.  Banners can be triggered by a number of situations, such as:

 

  • By the presence of a set of products. For example, if 50% or more of the products that a customer is looking at are tools, then you could show a banner for a tool brand that you’re currently promoting
  • If a user views a certain set of products, or uses a certain category, you want to put a visual element at the top of that subcategory page
  • By certain terminology used in a search. For example, if a customer uses the term ‘tool’, a banner could be displayed for a tool brand that you’re promoting

Combinations of these triggers allow any situation to be catered for.  The business user has comprehensive control. Banners can have a variety of associated actions, such as:

  • Go to a URL
  • Go to a product category or subcategory
  • Do an attribute selection, e.g. brand = xyz, optionally qualified with a category
  • Do a product search, optionally qualified with a category selection. For example, run a search for oil, but only within pump products
  • No action – the banner is simply for information or aesthetics

 

  • Messaging on EasyAsk driven Product Results Pages

 

Messaging on product results pages is used when users search and EasyAsk changes that search in some way in order to get better results.  It is an opportunity to show alternative products or searches when the original search may not find anything and to inform customers why this has happened.

 

Messaging can be used in the following instances:

 

  • Spell correction, for example:

 

“sofaa” returned no results, so we’re showing you results for “sofa” instead.

 

  • Out of stock products, for example:

 

“Gracey Recliner” returned no results, so we’re showing you results for “leather recliner” instead. The Gracey recliner is currently unavailable.

 

  • Products not in the catalogue, for example:

 

Sorry, we don’t stock Canon, but Nikon are an excellent alternative.

 

  • Part of the customer’s search has been relaxed, for example:

 

Sorry, we don’t have purple leather couches, but here are the leather couches we do have.

Messaging on product result pages is straightforward to set up and configure within EasyAsk Studio.  It allows merchandisers to drive a better shopping experience for their customers without relying on programmers to ‘code’ in order to explain to the searcher what they are seeing.  This can significantly reduce bounce rates.

 

  • ‘No Results’ page content

 

EasyAsk allows you to control which suggested product sets and what messaging is displayed.  The ‘No Results page might contain one or more of the following:

 

  • Show alternative products. This is an opportunity to promote specific products or groups of products.  You might display top sellers or campaign-related products, for example, summer specials.  Here is an example of promoted products from thenorthface.com:

  • Make some search suggestions. The possibilities here for using the No Results page are numerous.  You could make some search suggestions that will return results using some of the words from the original search or suggest that the customer removes one or more filters from their search.  You could display the top trending searches made on the site (clickable).

 

  • Invite the shopper to further action. Suggest that the shopper browses the site by category and direct them to where on the page they can do this.  You might display some clickable popular categories. Here is an example from timberland.com:

If you stock numerous brands, you might suggest popular brands or featured designers, or even just list all available brands.  It is also possible to display a ‘Still can’t find what you’re looking for?’ section, giving the opportunity for a chatbot to step in or providing a telephone number or email address.  The following pop-up was triggered from the No Results page, once again on timberland.com:

All of the above options for your ‘No Results’ page can be easily defined and controlled within EasyAsk Studio.

 

  • Merchandising slots

 

A merchandising slot is a part of a screen, often on the home page, where merchandisers want to highlight certain products or sets of products, for example, own brand specials or this week’s offers. These product groupings can be defined using EasyAsk natural language rules and are completely dynamic.  For example, if a company had own-brand specials and had a rule that defines a merchandising slot to show these products, then any new own-brand products would automatically be included. This functionality is rule-based rather than product-based.

Alternatively, it is possible to specify a set of product IDs stipulated by the marketing team to be shown in a merchandising slot.  There are no limits to the number of supported merchandising slots; the front-end design dictates how much can be shown.

 

  • Enhanced Search As You Type (SAYT)

 

SAYT is a very advanced autocomplete/type-ahead system that is designed to put the right products in front of the user at the earliest opportunity.  The latest EasyAsk SAYT system uses templates, making it very easy to change.  It includes features such as the ability to change how many products and suggested searches are displayed and whether to show relevant attributes.  EasyAsk provides multiple templates to choose from, or your business can define their own.

 

The above drop-down panel is displayed on pmall.com as a user begins to type their search.

 

We’d love to show you how we can easily transform your dated Storefront site into a cutting edge B2B eCommerce site without tying up valuable resources and potentially a $300,000+ investment by you to get there – get in touch with us to find out more.

by

Retailers are Marketing to more than Five Generations, is your Site-Search Flexible enough to help them all?

The world we know continues to change, and we as a people, are forced to change with it. Sometimes it’s in small ways, like swapping Bell Bottoms for White-Washed jeans, then swapping those for Skinny Jeans. Sometimes it’s in larger ways, like going from hailing a cab on the sidewalk, to ordering an Uber from your bedroom/office/etc. with a touch of a button. Some of us prefer the former, while others have adapted, or were even raised with the latter. It is those inbred traits from our particular generation that make us who we are. The beauty of today’s age is that our technology can handle whichever you prefer.  Can your site-search say the same?
Read More

by

Research Shows Voice Input is Overtaking Typing on Smartphones

Voice as a Computing Interface is exponentially faster than typing, it is easier than typing, and computers are finally intelligent enough to understand 95% of what is said… compared to just 70% in 2010.  And people are using it more and more.  Just as Responsive Web Design has become a necessity since more people search on their phones and tablets, so too is having a Natural Language Search Engine that understands what these millions of shoppers are saying.

Read More

by

Automatic Spell Correction in eCommerce Search Saves you Time and Money

The last thing any visitor wants to see when they perform a search on an eCommerce Site is a page that says “No Results”. As we indicated in our recent whitepaper, Increase Customer Conversion by Boosting Product Findability, misspellings and using different tenses is a very common occurrence by eCommerce shoppers.

To make your site tolerant of misspellings and the like, you have two options: Either manually enter all the various misspellings and whatnot into your search engine, which will take you God-knows-how-long… Or, the better approach, use an eCommerce search engine that offers Automatic Spell Correction and stemming against terms in your product catalog.

This gives you out-of-the-box tolerance of these visitor errors, enabling them to find the right products and keeping them on your site as opposed to going to your competitors.

Watch this one-minute video and see how Coldwater Creek uses EasyAsk’s automatic spell correction to convert more visitors into customers.

by

E-Commerce Money Saver: Automatic Spell Correction

The last thing any visitor wants to see when they perform a search on an e-commerce Site is a page that says “No Results”. Misspellings and using different tenses is a very common occurrence by e-commerce shoppers, which on your average site will produce a No Results page.

To make your site tolerant of misspellings and the like, you have two options: Either manually enter all the various misspellings and whatnot into your search engine, which will take you God-knows-how-long… Or, the better approach, use an e-commerce search engine that offers Automatic Spell Correction and stemming against terms in your product catalog.

This gives you out-of-the-box tolerance of these visitor errors, enabling them to find the right products and keeping them on your site as opposed to going to your competitors.

This short video demonstrates EasyAsk’s automatic spell correction, on customer site Coldwater Creek. This tool, among others, helps e-commerce companies save time and money as well as increase customer conversion rates.

by

Discounts Are No. 1 Enticer for Online Shoppers, Learn How to Entice with EasyAsk

A recent piece by Allison Enright for Internet Retailer shares a discovery by Rakuten Inc.  Their discovery states that “U.S. consumers cite price most often as the prime factor in choosing to make a purchase online, according to an online survey of more than 5,300 consumers in a dozen countries. 75% of U.S. respondents rank price as the most important factor, while the global average stands at 61%.  The survey included responses from consumers in the United Kingdom, Germany, Austria, France, Spain, the United States, Brazil, Taiwan, Japan, Indonesia, Thailand and Malaysia. Rakuten, which is based in Japan, operates marketplaces in all those countries. It is the second-largest eCommerce company in Asia, according to Internet Retailer’s Asia 500.”

With it being fairly obvious that price is so important, offering a discounted price should be the ultimate money maker… as long as your customers know you are offering discounted items.  So I sat down with Ben Rudnick, Director of Field Technical Services at EasyAsk, to discuss how a retailer could use EasyAsk to entice buyers through promotions and business rules.

Here is what he had to say:

“This price sensitivity can be used to drive sales through targeted email campaigns, sorting product results and more with EasyAsk.  For example, for a price conscious customer who buys Tools, a set of products could be selected such as “Tools on sale with discount over 60%” and with a single link from within the email, the site product search could deliver those products, sorted by decreasing discount percentage.  With EasyAsk a single campaign landing page can serve many email campaigns for the future.  The products are selected for each campaign within the EasyAsk’s Natural Language tools.  For each email campaign the link can point to the same landing page, passing the EasyAsk campaign selection as part of the search. In addition the request passed to EasyAsk could also sort by your choice of: price, margin, discount percentage, price sensitivity score and more.”

EasyAsk is more than just eCommerce Site Search and Navigation.  It’s Natural Language engine puts the power in the hands of the Merchandisers, and the examples Ben mentioned are just a few of the many ways that EasyAsk can help your eCommerce Site do its job to the best of its abilities.  Come see what else we can help you accomplish.  Visit our website or give us a call at 781-402-5641.

by

eCommerce Platform Founders Discuss eCommerce Trends

Today’s blog is a video i discovered thanks to MultiChannel Merchant, where their Senior Content Manager, Tim Parry talks to CommerceV3 founders Nathan Focht and Blake Ellis about recent eCommerce trends, and some changes that have been made in the last five years.  In this video, they discuss eCommerce site usability, homepage issues, mobile issues and much more.

Enjoy!

These issues they bring up, whether it be usability, eCommerce Site Search problems, issues with mobile, homepage issues, content issues, whatever they may be, we at EasyAsk can help make sure your website does its job to the best of its abilities.  Let us show you how.  Visit our website or give us a call at 781-402-5641.

by

Understanding Shopping Cart Abandonment and How To React

Shopping cart abandonment is one of the most popular occurrences when it comes to eCommerce.  Nearly 72 percent of eCommerce shoppers add items to their cart but never complete their purchase.  In this second part of a two-part infographic created by SeeWhy, you’ll see how the behavior of eCommerce shoppers, whether they be new shoppers or returning customers.

SeeWhy_Infographic_2_Final-600

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Nutshell:

Ninety-nine percent of new customers will not buy from your eCommerce site on their first visit.  Of those new customers who abandon their cart, one quarter of them will not return.  The percentage of returning customers who abandon their shopping cart is about 50-50 on who returns to buy and who does not.  The average time delay between a customers first visit and them buying from your site is about 20 minutes.  And 72 percent of visitors will make a purchase in the first 12 hours.  As far as understanding cart abandonment in a 28-day period, one-time abandoners have an 18 percent chance of making a purchase, serial abandoners have a 48 percent chance of making a purchase, and Recent Goal Abandoners (meaning they’ve already made a purchase before) have a 57 percent chance of making a purchase.  Abandonment rates are higher among those with lower totals in their shopping cart.

This is just more fuel for you, the eCommerce Merchant, to use in your defense against shopping cart abandonment.  The more you know, the more you can do to help increase your conversion rates and average order sizes.  To learn more about what else you can do to increase your conversion rates and average order sizes, visit our website or give us a call at 781-402-5641.

by

Shopping Cart Optimization Tips to Help Turn Shoppers into Buyers

This week’s infographic brings tips on your shopping cart for your eCommerce Site.  The shopping cart, being the final step in the conversion from window-shopper to buyer, doesn’t ever really make the sale, but it sure can brake it.  To avoid losing the sale in the final steps, take heed to this infographic by Demac Media.

Howtooptimizeyourshoppingcartforhigherconversions_507834b7ab84f

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The most commonly used ideas for the Shopping Cart are:

No more than 5 pages to complete the check-out process. The sweet spot for input fields is between 21-28. Prominent features to use are multiple shipping options, express check-out, guest check-out, gift cards, and promo codes/coupons. Go with the standard of white background and black text for the majority of it, but adding some color for flare helps when it’s in the correct place. And the use of smarter technology helps to determine what credit card is used based on the first four numbers, and can automatically fill in city, state and country based on the zip code.

These are just a few tips to help convert your shoppers to buyers in the final stages of the sale process. To see what else EasyAsk can do to help convert your shoppers into buyers, visit our website or call us at 781-402-5641.

by

eCommerce Numbers Expected to Jump to $370 billion by 2017. Are You Getting Your Fair Share?

Screen Shot 2013-03-05 at 5.46.43 PMAccording to a report by Forrester, eCommerce spending will increase over 13 percent from last year, raising the expected total to $262 billion. That’s 31 billion more than 2012.  And it will continue to increase exponentially as they predict that total to be $370 billion by 2017.

Forrester has an earlier report that expects B2B eCommerce to reach $559 billion in US sales by the end of 2013.

These are some serious numbers, numbers you do not want to miss out on as an eCommerce Retailer.  To make sure you are getting the most out of your eCommerce Site, you want to make sure your visitors can find what they’re looking for, fast. It all starts with intelligent eCommerce Site Search.

That’s where EasyAsk comes in.

Because our Natural Language technology uses smarter algorithms than Keyword technology, our search box is the smartest in the business, understanding your customer’s intent as well as the full context of the search request.  This enables our search box to bring back the right product on the first page, which gives your customer’s the confidence they need to continue searching on your site, increase their order sizes and spend more money on your eCommerce Site as opposed to your competitors.

But you need more than just a smarter eCommerce Site Search, you also need a user-friendly, smarter Merchandising store.  One that allows to you take control of your eCommerce Site and gives you the freedom to make changes whenever and however you want.  Thanks again to our Natural Language technology, we give you just that.

With EasyAsk we put the power in the hands of the merchandisers, allowing you to create cross-sells and up-sells in minutes, as well as adding new brands, navigational categories, promotion banners, the works.  All of these things that used to take hours or days as you wait for the IT people to code it, now take minutes, with no coding necessary because it’s all done in plain English.

To see how you can take better advantage of the eCommerce sales boom, visit our website or give us a call at 781-402-5641 and Search Naturally.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!
mp3 database movie database pdf database