Getting the Most from Your Search Box
There are a number of simple steps you can take to make sure your search box is working efficiently to help drive conversion. Size and placement on the page are two of the most important. You want visitors to your search function to connect quickly and efficiently to the products they are most likely to […]
EasyAsk Search-as-you-Type: A Closer Look
Earlier this summer, EasyAsk unveiled a powerful new tool in its search arsenal. Search-as-you-Type (SayT) is a major enhancement that brings customers one step closer to immediately finding the product they want. We thought it was worth taking a […]
When Small Is Beautiful: Why Bigger Isn’t Always Better
The eCommerce world is large, complex and fraught with both danger and the opportunity to open new markets and increase sales. The stakes are high, and companies want to make sure they are making all the right choices along the way. Those are some of the reasons why retailers choose to work with the industry’s […]
Merchandising in the Online Age: Part Two Making the Most of the Online Environment
While classic merchandising techniques such as cross-selling and up-selling remain important in today’s retail environment, eCommerce has brought many changes to the world of merchandising. There are new merchandising tools and analytics and algorithmic display techniques. Sales influencers have also changed dramatically with the increased importance of social media and customer reviews. Perhaps the biggest […]