There is no denying Amazon’s domination in the eCommerce industry. Selling nearly anything you could imagine, Amazon’s sales account for 43% of all online sales. Amazon’s Prime Day official sale results marked the biggest-selling event in its history.
Being the force of nature that is Amazon has its advantages, but there are ways in which eRetail businesses smaller than Amazon can have the upper hand in the mobile arena.
Sixty-five percent of consumers say Amazon makes it easier to find what they are looking for. Good UX for mobile shopping is being able to say what you’re looking for and see exactly that. But does Amazon really do that? Is it really that difficult to compete with Amazon? Can smaller eRetailers make it even easier for customers to find what they’re looking for?