Internet Retailer Reveals Mobile Commerce Conversion Troubles
Guido Laures, the CTO of Spreadshirt, an e-retailer of print-on-demand apparel and accessories, recently published a revealing article in Internet Retailer on the struggles of e-retailers to convert on their mobile commerce sites and the lost potential revenue as a result. According to Mr. Laures, “Every year retailers are inundated with studies that herald mobile […]
Internet Retailer on Reading Shoppers Minds
Can your e-commerce search solution think and understand like a human? If so, your site turns into virtual sales associate, understanding clearly what customers want and closing the sale. Internet Retailer has published an article, Reading Shoppers Minds, which explores how e-commerce search solutions have become more human-like for e-retail and […]
EasyAsk Voice Shopper Unites Voice and Mobile for a Revolutionary Shopping Experience
E-retailers can easily embed voice-enabled conversational shopping into their m-commerce sites and mobile apps Highlights EasyAsk introduces EasyAsk Voice Shopper, a revolutionary new mobile commerce search and merchandising solution Q3 2014 statistics from the Monetate Ecommerce Quarterly show that customer conversion rates on mobile devices were only 0.80%, much lower than the 2.78% customer conversion […]
MOBILE COMMERCE DAILY – How The North Face Uses Voice Search to Drive M-Commerce Sales
From the Mobile Commerce Daily magazine: Outdoor gear and apparel retailer The North Face continues to see strong results from its use of natural language and voice-enabled search, helping its sites across mobile and desktop in several European counties to deliver a 35 percent increase in search conversion rate and 24 percent increase in revenue […]
Search Usability
A recent study by the Baymard Institute, an independent web research institute with a focus on e-commerce usability and optimization, found that many of the top 50 U.S. e-commerce sites are lacking essential e-commerce search capabilities which is hindering current online sales. EasyAsk, the leader […]
Mobile Commerce Daily: Amazon Voice Search Leads the Way in M-Commerce Despite Flawed Experience
Amazon Voice Search Leads the Way in M-Commerce Despite Flawed Experience This article in Mobile Commerce Daily examines the new release of Amazon’s iPhone mobile app, and its new feature: Voice Search. In the article, EasyAsk’s John Morrell comments on the user experience with the Amazon Voice Search. Share List
Amazon Voice Search: It’s the Search Engine That Matters
Amazon released a new version of its’ iPhone app (version 4.3.0) that contained a very interesting new feature – Search with your Voice. When you open up the app and tap the search box, you can then tap the Voice button and enter your search by voice. Very nicely done! […]
EasyAsk Helps Oya Costumes Convert Shoppers Into Buyers During Critical Halloween Season
EasyAsk site search, navigation and merchandising gives shoppers on Oya Costumes conversational search to easily find products and convert swiftly Burlington, MA – October 14, 2014 – With Halloween fast approaching, the number of shoppers on the Oya Costumes e-commerce sites grows daily, reaching peaks for the year. Up to 70% of the annual online […]
Breaking the Barrier of Low Mobile Conversion Rates
According to Goldman Sachs, global mobile commerce sales will reach $626 billion by 2018, growing nearly 5 fold from 2013. The $626 billion in global mobile commerce sales in 2018 will be just shy of the total global e-commerce sales for 2018 of $638 billion. However, customer conversion rates on mobile smartphones are alarmingly low. The […]
EasyAsk Named a Magento Silver Partner
We announced this morning that EasyAsk and Magento have entered into a partnership, with EasyAsk being named a Magento Silver Technology Partner. Please read our press release for more details on the announcement. The partnership will enable the two companies to jointly market the EasyAsk e-commerce site search solution and engage with more Magento customers. […]