Author Archive for: admin


Internet Retailing Conference 2014

Please visit EasyAsk at the Internet Retailing Conference 2014 on Tuesday, October 14, 2014 at Novotel in Hammersmith, London, United Kingdom. The EasyAsk team will be at Stand 46 with the EasyAsk solutions on display for you to test drive.


EasyAsk and Magento Partner to Bring Intuitive, Intelligent and Voice-Enabled Mobile Search to Market

From EasyAsk’s industry’s best search and voice-enabled mobile search, Magento customers benefit via increased customer conversion rates and online revenue

Burlington, MA – October 13, 2014 – EasyAsk, the leading site search solution for e-commerce, mobile commerce and B2B commerce, has been named a silver Magento E-Commerce Technology Partner. Through this partnership, EasyAsk and Magento will jointly market EasyAsk’s industry’s best e-commerce search, navigation and merchandising solution and the two companies will work together to further integrate EasyAsk into the Magento platform.

EasyAsk’s industry leading e-commerce search solution and Magento Connector is already used by leading Magento customers worldwide including the North Face EMEA, Anna’s Linens, Sonic Sense, Gretchen Scott Designs, DAZ 3D, Canada’s Motorcycle, Blauer, HD Tracks, Eckler’s and Schuler Shoes. Prominent Magento integrators such as Zeon Solutions and Hara Partners are already partnering with EasyAsk to deliver richer e-commerce sites for their customers based on the EasyAsk solution.

Only EasyAsk provides an intelligent, intuitive search capability that enables mobile shoppers to just speak into their mobile devices (similar to Google Now or Siri), search a mobile commerce site, and find exactly what they are looking for. EasyAsk eliminates the need to type searches with clumsy mobile keypads and navigate using a small touchscreen.

EasyAsk’s natural language technology truly delivers the best search box in the industry, as well as richer navigation and easy to use online merchandising. Other search suppliers claim to have “better search, but they are based on obsolete keyword search technology that cannot come close to delivering the results EasyAsk can.

Quotes from some of the Magento customers that have deployed EasyAsk show the customer experience improvement and business result gains from the solution:

Chris Todd, The North Face EMEA:
“EasyAsk allows our customers to find the right products quickly and efficiently. The resultant uplift in conversion rates and revenue – a 35% increase in search conversions and a 24% increase in revenue from search – has been extremely positive.”

Preston Smit, Technical Director at Sonic Sense:
“EasyAsk’s natural language technology has given our customers the ability to find any product quickly to streamline purchases. EasyAsk’s integration with our Magento catalog and easy-to-use tools allowed us to deploy the most extensive and flexible search capability possible”.

Lloyd Buchanan, Owner of Gretchen Scott Designs:
“We needed a powerful tool to improve the online experience for our customers. Intuitive search can be difficult to achieve using Magento and we wanted a search solution that would require minimal set-up. The Search As You Type (SayT) feature and advanced natural language processing capability makes it incredibly easy for our users to navigate to the exact items they are after in a single click or by using a long tail search query, whether that be a wide selection of cotton dresses, or a very specific long sleeved blue summer dress.”

The EasyAsk Connector for Magento seamlessly integrates the best-in-class EasyAsk search, navigation and merchandising services into the Magento platform and e-commerce sites based on Magento. EasyAsk e-commerce site search, navigation and merchandising delivers the following capabilities and benefits to Magento customers:

  • Highly accurate and precise e-commerce search allowing online shoppers to find products faster and convert more easily and often,
  • Voice-enabled mobile search that allows shoppers to speak their searches to the m-commerce site for an engaging mobile shopping experience,
  • Direct integration with the Magento product catalog, categories and attributes for fast, easy implementation
  • Advanced visual Search-as-you-Type (SayT) auto-suggestion that displays product, search and category suggestions to convert customers directly from the search box,
  • Support for “derived attributes” that allow you to create new categories and facets without the time and cost of restructuring your Magento catalog,
  • Seamless integration into the Magento site display with no API programming for rapid implementation and easy change,
  • A dynamic navigation plug-in that supports the selection of multiple attributes for faster navigation to products by visitors,
  • An easy to use merchandising studio that allows merchandisers to define and rollout promotions without IT support, speeding time to market and reducing IT costs,
  • Full internationalization and localization which enables the simultaneous rollout on sites in different languages and countries.

“We are excited to have a closer partnership with Magento and bring the customer conversion benefits of the EasyAsk search solution to additional Magento customers,” said Craig Bassin, CEO of EasyAsk. “Adding EasyAsk provides significant capabilities in terms of search functionality and accuracy, which benefits the e-retailer through a better shopping experience and higher customer conversion. Simply look at the results our customers have seen and you will know why they chose EasyAsk.”

About EasyAsk

EasyAsk is the leading provider of e-commerce site search, navigation and merchandising solutions for e-retail, mobile commerce and B2B commerce. EasyAsk products go far beyond traditional site search, providing unprecedented accuracy and precision to deliver the right products on the first page every time. EasyAsk voice mobile search gives the freedom of speech to shoppers on mobile commerce sites, allowing them to search by speaking to their mobile device. Customers that use the EasyAsk software see a tremendous boost in online revenue through increased conversion rates, improved customer experience and agile merchandising. Based in Burlington, Massachusetts, with offices in Europe, the EasyAsk solutions are used by leading e-retailers and e-commerce sites such as The North Face, Samsonite, Anna’s Linens, Journey’s, Aramark, JJill, True Value, Andertons Music and Sonic Sense. For further information please visit


Improving Mobile Commerce Conversion Rates

The mobile commerce revolution is here now! According to Goldman Sachs, global mobile commerce sales will reach $626 billion by 2018, growing nearly 5 fold from 2013, equaling web-based e-commerce sales by 2018.

Conversion rates for mobile commerce on smartphones is only one-third the rate on traditional desktops. While many e-commerce firms have launched mobile sites that are well designed for the display aspects of the device, they lack additional usability features for a truly engaging mobile shopping experience.

To gain competitive advantage and improve customer conversion, mobile commerce sites can take advantage of mobile search powered by voice and natural language to deliver a more engaging mobile shopping experience. Watch our video to see how EasyAsk gives your customers the freedom of speech to purchase faster and more often.




Natural Language Search Explained

Natural language is a term that is used in many different ways depending on the software sector or industry. In the e-commerce search world, there is only one true meaning to natural language:

Allowing a visitor to perform a search like they are communicating with another human being and getting precise and accurate results.

By way of example, it allows a visitor to ask in detail for what they want and they get back exactly those products.  If someone asks for “men’s polo shirts in size medium under $100”, then a true natural language will return EXACTLY that set of products.

It takes an extremely intelligence site search engine to have this type of “conversation” with a visitor. While some e-commerce search vendors say the have “smarter search”, if they cannot support natural language, then how smart are they really?

Most e-commerce search engines are still keyword based.  Those engines would not understand the price constraint or the size specification and would return a very large set of products that are not related to what the visitor was looking for (in fact, if the site carried Polo cologne, they might also see that!).

Supporting natural language search requires a sophisticated engine.  It has to do two things: (a) properly interpret the search phrase (visitor intent), and (b) have a deep understanding of the product catalog (site content).

To explain this, we created a new video, natural language search explained, which shows you how a natural language e-commerce search engine works and what makes it different.

With search accounting for anywhere from 40 to 80% of your sales, a natural language search engine can have a huge impact on your online revenue.  Knowing how natural language works and how it makes a difference can make you the e-commerce hero at your company.



NRF The Big Show 2015

EasyAsk is proud to be a sponsor and exhibitor at the upcoming 2015 National Retail Federation “Big Show” in New York City, January 11 to 14, 2015. EasyAsk will be in Booth #1667. Stay tuned for EasyAsk events and activities at The NRF Big Show 2015

To learn more about the NRF Big Show 2015, use the following links to the NRF Event site:


Natural Language Search Explained Video

Natural language is a term that can mean different things to different people. In the context of e-commerce search, it means allowing a customer to search like they are having a conversation with the e-commerce site – the visitor asks in detail for what they want and they get back exactly those products.

It takes an extremely intelligence site search engine to have a “conversation” with a visitor. While some e-commerce search vendors say the have “smarter search”, if they cannot support natural language, then how smart are they really?

In this video, we explain how a natural language e-commerce search engine works and what makes it different. With search accounting for anywhere from 40 to 80% of your sales, a natural language search engine can have a huge impact on your online revenue.



Magento Site Search White Paper

With a highly feature rich system and a range of add-ons available, the Magento platform has become one of the most popular choices for retailers when building an e-commerce site. Yet this abundance of features does have a downside; Magento systems can be complicated to set-up, configure and run, particularly for features such as site search.

But what if there was a simple way to significantly improve your site search capabilities, and increase your sales in the process? This white paper will talk you through the powerful, yet easy to use features offered by a new generation of site search solutions for Magento which are having a positive impact on customer conversion rates, order sizes and e-commerce revenues and are equipping retailers with the necessary tools to drive continuous business improvement.

No Registration Required.


Voice-Enabled Mobile Search: The Differentiation You Need

The mobile commerce market is growing rapidly and playing an increasingly important role in any e-comemrce strategy.  The numbers are staggering.  The U.S. Retail Mobile Commerce market growing 70% last year to $42 billion, and forecasted to more than triple to $133 billion by 2018.  By 2018, mobile commerce will be 27% of all U.S. e-commerce sales.

Every e-retailer is taking a hard look at their mobile commerce strategy seeking ways to grow their share of the pie and differentiate in an increasingly crowded market.

Studies have shown that search plays a very strong role in the customer experience in mobile commerce.  The limited screen size and user interfaces on mobile devices push consumers to go directly to the search box to find the products they want on every mobile commerce site.

Voice-enabled mobile search is a tremendous way to differentiate from competitors through an engaging customer experience that will convert more customers and drive more revenue.

Please take a moment to watch our compelling voice-enabled mobile search video that can provide your mobile commerce site with the differentiation you need.




EasyAsk E-Commerce Voice Search

EasyAsk e-commerce search is the only site search solution that can give you full voice-enabled conversational search from smartphones and tablets. Please watch this demo video to see this unique capability that will transform your mobile customer experience.




Using Responsive Design and Search to Increase Web and Mobile E-Commerce Sales

Responsive Web Design (RWD) is the best option for retailers and brands that want to optimize how they engage with customers across all digital touch points – web and mobile. By delivering sites from a single design that adapts to mobile devices and web browsers, responsive design provides the optimized experience without the expense of managing different code bases and sites.

In RWD, search, navigation and merchandising play an ever important role. Search is the most dominant interface on mobile devices, making your use of a search interface in a RWD the most critical aspect of your mobile site. Voice-enabled natural language mobile search within a RWD can eliminate many of the display limitations of mobile devices and convert customer faster. Display limitations also necessitate an optimized approach for navigation, merchandising and promotions.

Watch this pre-recorded webinar to learn key insights on responsive web design, e-commerce and mobile search from our team of experts .



Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!
mp3 database movie database pdf database