Natural language is a term that can mean different things to different people. In the context of e-commerce search, it means allowing a customer to search like they are having a conversation with the e-commerce site – the visitor asks in detail for what they want and they get back exactly those products.
It takes an extremely intelligence site search engine to have a “conversation” with a visitor. While some e-commerce search vendors say the have “smarter search”, if they cannot support natural language, then how smart are they really?
In this video, we explain how a natural language e-commerce search engine works and what makes it different. With search accounting for anywhere from 40 to 80% of your sales, a natural language search engine can have a huge impact on your online revenue.