Magento Site Search White Paper
With a highly feature rich system and a range of add-ons available, the Magento platform has become one of the most popular choices for retailers when building an e-commerce site. Yet this abundance of features does have a downside; Magento systems can be complicated to set-up, configure and run, particularly for features such as site […]
Create a Great Shopping Experience with Faceted Navigation Despite Complex, Difficult or Missing Data
For most retailers, the main aim of your ecommerce site is to sell product, and that sale needs to take place in as few clicks as possible to avoid the risk of customers abandoning your online store. Site search and filtered navigation has now become an essential part of consumer onsite search behaviour. In fact, […]
How New Consumer Search Behaviors Affect Online Conversion
With the rapid adoption of smartphones and tablets, the demands of the consumer for a more advanced search capability mean traditional keyword search tools are unlikely to satisfy the needs of your customers. Today, effective site search is not defined by a multitude of results, but by a relevant and targeted selection that meets the […]
Boosting Product Findability to Increase Conversion
Since “find” is the first stage in the purchase process, understanding how customers find products on your e-commerce site and adjusting the site to match their needs is the most essential element to improving the purchase process. This will increase your customer conversation rate, generate larger order sizes, drive more revenue and increase customer satisfaction. […]
EasyAsk for Websphere Commerce White Paper
Why settle for bad search? Why have static, hard to use online merchandising options that are impossible for your merchandisers to use. EasyAsk uses natural language technology to make your e-commerce search easier to manage while giving your e-commerce site the best search box, most flexible navigation and easiest to use merchandising tools in the […]
EasyAsk for Magento White Paper
EasyAsk for Magento gives you the customer conversion power of EasyAsk natural language for your Magento e-commerce site. With EasyAsk, visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue. We guarantee your conversion rates will increase with EasyAsk. […]
Richer Shopping Experience with Third Party Search
The most popular e-commerce platforms include some form of search, navigation and merchandising capabilities. These built-in tools only provide basic keyword search, static category navigation and clumsy merchandising. The result is basic capabilities that are not very appealing to visitor that are difficult for your merchandising team to manage. Very quickly, even the simplest e-commerce […]
Five Ways to Increase E‐Commerce Conversions and Grow Revenue
Why can’t e-commerce sites think more like human beings? That’s the fundamental question asked by online shoppers as they are frustratingly trying to find that one item they really want to buy right now, and merchandisers as they try to find ways to show the buyers the products they seek. This white paper explores why […]
ABCs of E-Commerce Search
Time and again, industry reports have proven that eCommerce site search, navigation, and merchandising are make or break technology for your eCommerce revenue and operations. Survey data shows the potentially strong downside of poor site search: 85% of site searches don’t return what the user sought 22% of searches return no results 80% of visitors […]
Online Merchandising White Paper
Merchandising has been a staple in brick and mortar stores for decades. For years retailers have honed their merchandising strategies, spending countless millions of dollars to display certain products at specific places in the stores based on price, sales popularity and more. They also know what products to place near each other to promote cross-selling […]