Archive for month: May, 2011


Mobile Apps and User Experience

Mobile commerce is really hitting its stride.  It seems like every day I see new mobile commerce articles on Internet Retailer.  Check back soon for an EasyAsk customer success story on mobile commerce with EasyAsk.

One of the big issues with mobile commerce is optimizing the user experience.  EasyAsk’s partner in mobile commerce, Unbound Commerce, has tremendous experience with mobile user experience and has contributed greatly to EasyAsk eCommerce Mobile

I was talking with the team from Unbound Commerce last week and told them of an experience I had with a mobile travel site (I’ll leave the site name out).  The navigation on the mobile travel site made it so difficult to narrow my flight choices and find what I was looking for, that I became frustrated and gave up. 

The Unbound Commerce team told me that navigation can often be overlooked in the mobile world.  In some cases, navigation can be more important than search.  That was a revelation to me.  But in retrospect it makes perfect sense.

The screen real estate on a mobile browser is vastly smaller than that on a PC or Mac.  This says that excellent search is critical.  You need pinpoint search results because wading through pages of results in a mobile browser would frustrate a user and cause them to abandon.

But excellent navigation is also important due to the screen real estate constraints.  Using richer, dynamic search criteria in the navigation, such as product attributes, rather than just the static categories, allows visitors to refine their choices faster and easier.  More importantly, this allows visitors to find products in 1 to 2 clicks, rather than plowing through pages of categories – increasing the chances of conversion.

So, something to keep in mind when exploring mobile commerce solutions: you want to offer pinpoint search and rich, dynamic navigational attributes.


E-Commerce Sales Up 18% at EasyAsk Customer the Gap

The Gap

E-Commerce sales for EasyAsk customer the Gap were up a robust 18% according to Internet Retailer:

“E-commerce sales rose year over year 18% to $348.0 million from $295.0 million”

“the web accounted for 10.6% of total sales compared with 8.9% in the first quarter of 2010.”

The Gap has been a long time user of EasyAsk eCommerce Edition in the main e-commerce site and many of the company’s other brand sites such as Old Navy, Banana Republic, Piperlime.


Infor Corporation Webinar with EasyAsk

Infor Corporation

EasyAsk and OEM partner Infor Corporation ran a webinar earlier this week titled EasyAsk Commerce Studio for Infor Storefront Customers.  The webinar has a great interview of an Infor – EasyAsk customer, Tenaquip, and provides a great demonstration of EasyAsk Commerce Studio functionality.

The EasyAsk Search and Navigation engine is built into Infor Storefront to deliver rich, natural language search.  Infor Storefront customers can separately purchase the EasyAsk Commerce Studio to take advantage of this easy-to-use tool to tune and manage the e-commerce search environment and create compelling, timely merchandising offers and promotions inside Infor Storefront.

Click here to watch the webinar.


InkJetSuperstore Supercharges Search with EasyAsk

We released a story this morning about one of our first NetSuite e-commerce search customers,  Click here to read the press release. is a long time NetSuite customer and an early adopter of the NetSuite Ecommerce platform.  When you walk along the hallowed halls of NetSuite and whisper “InkJetSuperstore”, it is like the old E.F. Hutton commercials – everyone stops and listens! InkJetSuperstore is that important to NetSuite!

E-commerce is InkJetSupertore’s ENTIRE business. Thus, e-commerce is their mission critical, “bet your business” software. Search is an essential part of this.

Nearly one-third of all visitors immediately go to the search box, making search a critical tool for customer conversion. Adding to the complexity is the cryptic set of printer and cartridge model numbers visitors will search for, and the complex relationships between printer models and various after-market cartridges.

Two of our competitors tried to implement their e-commerce search solutions for InkJetSuperstore prior to EasyAsk.  BOTH FAILED.  We not only implemented EasyAsk on the first try, but did so quickly and efficiently.

InkJetSuperstore is also a testimate to superior engineering.  Among other things, EasyAsk has developed a unique integration with NetSuite Ecommerce that maintains superior Search Engine Optimization than other 3rd party solutions. In addition, we done some automated integration with the NetSuite item catalog via web services, and taken EasyAsk unique features like our SKU processing and mapped these directly to NetSuite (in this case Matrix items).

As we talk with more NetSuite customers, we are discovering the SEO issues is a REALLY BIG DEAL. A number of NetSuite customers have seen their SEO drop off dramatically when using 3rd party search solutions. And now, they are talking to us!

And the timing is great with NetSuite SuiteWorld coming up next week in San Francisco. NetSuite Ecommerce customers, stop by and we will show you how we solve the 3rd party search SEO issue.

Congradulations to InkJetSuperstore and thanks for being a great customer.  Expect to see many more customer announcements in the near future.


NetSuite Customer InkJet Superstore Jets Past Competitors Using EasyAsk Natural Language E-Commerce Search Software for SaaS

EasyAsk helps the company create the best online experience in the complex printer and cartridge marketplace

BURLINGTON, MA—MAY 3, 2011—Anyone who has ever searched for the proper ink cartridges for their printer model can tell you about the dizzying array of options and combinations that can quickly frustrate a buyer. Using EasyAsk eCommerce edition, InkJet Superstore has dramatically simplified finding the right printer cartridges and accessories, providing the easiest online experience for customers, increasing online orders and revenue. sells toner and ink cartridges for virtually every make and model of printer, copier, and fax machine, with over 6,000 items.  InkJet Superstore’s vision is clearly articulated on the company website: “To be the best, the easiest, the cheapest and friendliest place to buy printer accessories.”  To back this up, InkJet Superstore offers a 100% satisfaction guarantee, which includes paying for return shipping cost.

Search and Merchandising are a vital part of delivering the best customer experience and ensuring customer satisfaction.  Because nearly one-third of all site visitors immediately go to the search box, delivering good search results on the first try is crucial.

“Nothing is more important than being able to direct buyers to the right cartridge and accessories”, said Ilan Douek, President,   “EasyAsk gave us search capabilities that deliver rich, accurate results to both increase conversion rates and reduce the burden on our call center.”

Using EasyAsk, has seen impressive results in a short period:

  • The site now returns 80% fewer “no results” searches,
  • Order conversion rates have increased 6%
  • Calls and ‘live chat’ requests have decreased as customers are better able to find products

EasyAsk also enables to manage an ever-growing catalog of ink and toner products.  The automatic synchronization between the NetSuite-based product catalog and EasyAsk eCommerce search enables new products to more easily be assimilated into the website.  The rich EasyAsk analytics also allow merchandisers to see new products in customer searches and quickly add these new products to inventory.

“Our relationship with InkJet Superstore goes well beyond delivering best-in-class e-commerce search and merchandising products”, said Craig Bassin, CEO of EasyAsk.   “The EasyAsk team was dedicated to make InkJet Superstore a rousing success and our partnership with NetSuite helped deliver an integrated e-commerce solution to Inkjet Superstore.  Only EasyAsk has developed a solution that allows the site to remain on NetSuite, providing increased SEO.” launched its business in 2005 on the NetSuite platform, building its pure-play e-commerce operation around the NetSuite Ecommerce solution.  NetSuite’s cloud enterprise suite gave InkJet Superstore all the capabilities the company needed to run their business, but required more sophisticated e-commerce search due to the complex relationships between printers, cartridges and accessories.  The partnership formed between EasyAsk and NetSuite through the NetSuite Solution Developer Network enabled InkJet Superstore to find an integrated, best-in-class search solution for their NetSuite-based e-commerce platform.

EasyAsk eCommerce Edition

EasyAsk eCommerce Edition is the industry leading e-commerce search and merchandising solution that allows visitors to find products faster, and receive compelling promotions and offers.  EasyAsk understands the content and intent of the search question – “red long sleeved dresses under $150” – to deliver the right results on the first page.  EasyAsk eCommerce Edition customers see the industry’s highest conversion rates, deliver a superior customer experience, and see dramatic increases in average order sizes.

About EasyAsk

EasyAsk is radically changing the speed and ease of how people find information through the company’s ground-breaking natural language search software.  EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand.  The EasyAsk eCommerce Edition uses this unique technology to deliver an industry leading website search, navigation and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising.

Based in Burlington, Massachusetts, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as Gap, Coldwater Creek, Hewlett Packard, Lands End, Lillian Vernon, Aramark, JJill, Nedbank, BNP Paribas, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and e-commerce operations daily.  For more information, please visit EasyAsk.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!
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