Archive for month: April, 2014


The Most Intuitive, Intelligent, Natural eCommerce Search on the planet period!

Too much? Switch to decaf? OK, maybe. BUT when you’ve got a better mousetrap, sometimes you have to let the world know that you . . have a better mousetrap.

Here’s why. Some of you know, and many actually don’t, that there’s been an evolution in search. GOOGLE, the 800 pound gorilla of search, evolved (read abandoned) from simple keyword search to a much more intuitive semantic model. One more time: Google abandoned keyword search.

Why? It’s not very intelligent. Just matches words, without any understanding of what the user is actually searching for. MICROSOFT had previously engineered their Internet search engine, BING, as a Natural Language solution. Very effective, very efficient, very accurate. So neither of the two biggest players in Internet Search use keyword search anymore.

Which brings us to the world of eCommerce search. Why are YOU using an old, obsolete keyword search solution? You’ve been given a pretty good hint that, at best it’s … OK. When the objective of the exercise is to connect with shoppers and convert them to buyers, just how well your search works REALLY matters!

Enter EASYASK. That’s what we do. Natural Language search and merchandizing. We’re the best in the world at it and I’m not afraid to say it. Why? Because we actually understand what it is your shoppers are looking for.

We’ll take your old Solr keyword search and supercharge it like you won’t believe. We’ll kick your customer conversion into a whole new level. We’ll increase your eCommerce revenues through the roof. We’ve got the numbers and success stories to prove it. Here are a couple: upgrading from IBM Websphere Solr, The North Face U.S. rolled out their site on EasyAsk within 3 weeks and, within 2 weeks, found their customer conversion had doubled. Doubled in 2 weeks! Then The North Face Europe deployed on the Magento platform (9 countries, 5 languages), again Solr based, and found a 35% increase in search conversion rates and a 24% increase in revenue! Huge numbers for a company the size of The North Face.

But you don’t need to be that big to realize the benefits. We’ll get you up and running in a few weeks and you’ll see the results instantly. The beauty is that the real cost to your company is staying with what you’ve got. You’re leaving far too much money on the table through poor search and navigation. If your shoppers can’t find it, they’ll abandon your site. Let us help you serve up exactly what they’re looking for on the first page, every time!

We’ll save the tech pitch for another time. Send us a note, or give us a call and we’ll get your eCommerce revenue flowing.



EasyAsk Brings Intuitive Natural Language Search and Merchandising to Hybris

Hybris joins Magento, IBM WebSphere, NetSuite and Infor e-commerce platforms as EasyAsk Integrated

Burlington, MA – April 15, 2014 – EasyAsk, Internet Retailer’s leading independent site search solution provider, today announced EasyAsk for Hybris, a new solution that integrates EasyAsk’s industry-leading e-commerce search, navigation and merchandising with the Hybris e-commerce platform. EasyAsk for Hybris enables significant increases in e-commerce revenue, customer conversion and business efficiency. The addition of Hybris gives EasyAsk the broadest support for enterprise & cloud e-commerce platforms among site search providers..

Hybris Software, an SAP Company, is the fastest growing major commerce company with a compound annual growth rate of 83% since 2009. Over 500 customers are using the Hybris commerce platform including some of the most recognized companies in the world: consumer brands, global B2B brands, telcos, and digital goods and content companies in software, games, media and publishing.

EasyAsk for Hybris will deliver best-in-class semantic Natural Language search, navigation and merchandising services into Hybris e-commerce sites giving customers the following capabilities and benefits:

  • Rich natural language search that allow customers to find products faster using long-tail, descriptive searches (“men’s large blue polo shirts under $50”) or even voice input from smartphones and tablets.
  • The ability to create natural language “product concepts” which allow customer to search their own way using terms not necessarily in the product catalog.
  • Support for “derived attributes” that allow you to create new categories and attributes from existing product information without the time and cost of restructuring your product catalog.
  • Actionable analytics that allow online merchandisers to identify new merchandising opportunities and make changes to the customer experience in a single click.
  • An easy to use merchandising studio that allows merchandisers to self-manage promotions and dynamically identify cross-sell, up-sell and other product relationships for real-time promotions.
  • Full internationalization and localization which enables the simultaneous rollout of search, navigation and merchandising on sites in different languages and countries including English, German, French, Dutch, Italian, Spanish & Portuguese.

This announcement expands the EasyAsk relationship with SAP, the world leader in enterprise software and software-related services. EasyAsk has been a partner in the SAP HANA Startup Focus Program since 2012. EasyAsk Quiri, the world’s first voice-enabled mobile intelligence solution for corporate data, is integrated with SAP HANA, and won a Most Innovative Solution award in August 2012 and was a finalist in the SAP Startup Challenge at SAPPHIRE 2013.

“We are very excited to announce the availability of EasyAsk for the Hybris platform and work within the Hybris community,” said Craig Bassin, CEO, EasyAsk. “EasyAsk natural language will deliver a superior customer experience on Hybris sites, helping visitors find the right products on the first page, every time. Hybris customers will be thrilled with the higher customer conversion and increased online revenue EasyAsk delivers.”

EasyAsk for Hybris can be deployed on-premise or in a Software-as-a-Service (SaaS) model. This provides the ultimate flexibility for Hybris customers who can implement an EasyAsk solution on-site near their Hybris server(s) for first hand control or off-load the IT costs by deploying in EasyAsk’s reliable, secure SaaS environment.

About EasyAsk

EasyAsk is radically changing the speed and ease of how people find information through ground-breaking Natural Language search software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results. Based in Burlington, Massachusetts, with offices in Europe, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as The North Face, Samsonite, Coldwater Creek, Lillian Vernon, Aramark, True Value, Journey’s, Anna’s Linens and Harbor Freight Tools rely on the EasyAsk software products to run their business and eCommerce operations daily. For further information please visit

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!
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