5 Ways to Optimize Your Searchbox
Q: A Search box is a search box . . . right? How much difference can it make? A: All the difference. This might just be the single most important component in a successful eCommerce strategy and the key to driving significantly more revenue. It is essential to get the usability of the search box […]
No Point in Personalizing Bad Results
Personalization is a valuable and effective part of the shopping experience. But personalization must always be just that – a part of the shopping experience, not the shopping experience. There are occasions when a shopper asks for certain products and the search results are affected by personalization. Being able to find relevant products through good […]
Back to the Future: Voice Search
We’ve seen the ‘Back to the Future’ pattern in the history of mobile phones. They began very large, were gradually made as small as technology would allow, and now we need bigger pockets. And, Great Scott! we can see a similar pattern in voice search as a result of the evolving use of smart-home devices. […]
The Way Shoppers Search Can Give You Migraines
Have you ever thought about how many different ways people might search for the same thing? If you’re an eCommerce professional you probably have. There is a direct correlation between how efficiently the shopper finds the product to how quickly they’ll make a purchase. So, how accurate your search results are, is what really matters. […]