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Author: Jill Jones

The Way Shoppers Search Can Give You Migraines

Have you ever thought about how many different ways people might search for the same thing? If you’re an eCommerce professional you probably have. There is a direct correlation between how efficiently the shopper finds the product to how quickly they’ll make a purchase. So, how accurate your search results are, is what really matters. […]

Natural Language Search – Encouraging the use of more descriptive search

How a Natural Language Search Engine sets you apart The ultimate goal of any online retailer is to increase sales. What sets you apart from other retailers are the enhancements you continually do to your site to improve the customer experience. Providing an experience that is pleasurable for your shopper will increase the likelihood that […]

Humanizing Your Website Gives Shoppers that Warm and Fuzzy Feeling

It is estimated that online shopping revenues will increase to more than $523 billion dollars by 2020 – an increase of 56% since 2015. This soaring number has many contributing factors; including ubiquitous internet access, the drop in age of shoppers, the availability of products, and the improved quality of shopping websites and apps. Share […]

Voice Search Energizes your Marketing Campaigns

Here at EasyAsk, we have been predicting the breakout success of Voice Search for eCommerce for years. Whether your customers are using voice with their mobile phone or with an Alexa or Siri enabled device, voice search is finally taking its place as a key technology for 2018 and beyond. Check out this great article […]

eCommerce Industry News You Can Use

Every year, eCommerce pundits share their predictions for the coming year.  As a whole, eCommerce sales continue to show remarkable growth, particularly exciting is the explosion of sales on mobile devices. Here are some articles that are “must reads” to ensure that your website is maximized to take advantage of all 2018 has to offer: […]

What does Relevant Site Search Really Mean?

eCommerce Retailers need to be strategic when delivering products that match their customer’s search criteria, if they want to make the sale. Customers are savvy, if they search for a product and it does not appear on the first page of results, they are likely to abandon your site and move on to another. That’s […]

Digital Commerce Personalization, Customer Loyalty and the ABC’s of Customer Retention

By 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15% – Gartner Magic Quadrant for Digital Commerce The concept of personalization is being thrown around in digital commerce circles a lot these days. It seems that every digital commerce site considers it essential […]