Author Archive for: Jill

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The Way Shoppers Search Can Give You Migraines

Have you ever thought about how many different ways people might search for the same thing? If you’re an eCommerce professional you probably have. There is a direct correlation between how efficiently the shopper finds the product to how quickly they’ll make a purchase. So, how accurate your search results are, is what really matters.

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Natural Language Search – Encouraging the use of more descriptive search

How a Natural Language Search Engine sets you apart

The ultimate goal of any online retailer is to increase sales. What sets you apart from other retailers are the enhancements you continually do to your site to improve the customer experience. Providing an experience that is pleasurable for your shopper will increase the likelihood that they will make purchases on your site and return for more products in the future. As a retailer, you need to take advantage of emerging technologies to help drive site improvements to keep your site fresh and your shoppers interested.

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Humanizing Your Website Gives Shoppers that Warm and Fuzzy Feeling

It is estimated that online shopping revenues will increase to more than $523 billion dollars by 2020 – an increase of 56% since 2015. This soaring number has many contributing factors; including ubiquitous internet access, the drop in age of shoppers, the availability of products, and the improved quality of shopping websites and apps.

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Voice Search Energizes your Marketing Campaigns





Here at EasyAsk, we have been predicting the breakout success of Voice Search for eCommerce for years. Whether your customers are using voice with their mobile phone or with an Alexa or Siri enabled device, voice search is finally taking its place as a key technology for 2018 and beyond.

Check out this great article by Jayson DeMers of Forbes that elucidates this growing trend. In fact, he uses a quote we often site from ComScore “50% of all searches will be voice searches by 2020.”

EasyAsk is your trusted advisor to get you ready for the 2018. When it comes to search, EasyAsk is going to drive more revenue. We guarantee it.

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eCommerce Industry News You Can Use





Every year, eCommerce pundits share their predictions for the coming year.  As a whole, eCommerce sales continue to show remarkable growth, particularly exciting is the explosion of sales on mobile devices.

Here are some articles that are “must reads” to ensure that your website is maximized to take advantage of all 2018 has to offer:

E-Commerce in 2018: Here’s What The Experts Are Predicting (Forbes)

From $0 To $1 Million: How To Scale Your E-Commerce Site (Forbes)

How to Humanize e-Commerce (Forbes)

E-commerce market may cross $50 billion mark in 2018 (The Hindu Business Line)

The Rise of Voice Search: A How-To Guide (Business2Community)

EasyAsk is your trusted advisor to get you ready for the 2018. When it comes to search, EasyAsk is going to drive more revenue. We guarantee it.

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What does Relevant Site Search Really Mean?

eCommerce Retailers need to be strategic when delivering products that match their customer’s search criteria, if they want to make the sale. Customers are savvy, if they search for a product and it does not appear on the first page of results, they are likely to abandon your site and move on to another. That’s lost revenue. Read More

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Digital Commerce Personalization, Customer Loyalty and the ABC’s of Customer Retention

By 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15% – Gartner Magic Quadrant for Digital Commerce

The concept of personalization is being thrown around in digital commerce circles a lot these days. It seems that every digital commerce site considers it essential in their go-forward strategy when considering ways to increase revenue from online shoppers. Additionally, if done well, the theory goes, personalization drives loyalty and loyalty drives return business. Read More

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Trailblazers – Congratulating The North Face on the Creation of the First Voice-Enabled Mobile eCommerce App

The North Face has launched one of the first Mobile Voice-enabled eCommerce apps for the iPhone, with search powered by EasyAsk’s natural language site search engine.

BURLINGTON, MASSACHUSETTS (PRWEB) JUNE 07, 2017

The North Face App features a microphone

The North Face, a VF Company, has launched one of the very first Mobile Voice-enabled ecommerce apps for the iPhone. Using Apple’s Siri embedded microphone and voice enabled technology; shoppers can simply touch the microphone within the search box and say their ecommerce search. EasyAsk provides the artificial intelligence (AI) behind the scenes to understand the context of the search questions, as well as the content of The North Face’s product catalogue. The results are breathtaking. Absolutely perfect search results based on whatever the shopper wants. As most ecommerce searches begin on Smartphones, this dramatically improved User Experience is expected to drive significantly higher revenues and customer conversion.

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If your application or website isn’t compatible with voice-enabled technology what are you waiting for?

Is your Organization ready for the second wave of virtual personal assistants and conversational interfaces? These voice-enabled technologies will exceed what is being used today in both intelligence and pervasiveness.

Amazon Echo and Google Home are here to stay – according to RedDrop over 24 million of these devices will be sold in 2017. At the beginning of the year there were only 8.5 million in use. Siri handles over a billion voice searches per week. On Android, 1 in 5 searches are voice driven. By 2020, 50% of all searches will be by voice.
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72% of Online Shoppers Prefer an Experience that Makes it Easy to Find What They Want.*

Implement better eCommerce Site Search and get some sleepWhy we worry about your eCommerce Site Search

eCommerce professionals lay in bed at night and wonder what they can do to increase conversions and boost revenue. After all, that is what they are chartered to do. But when they put on their work hat and go into the office in the morning, they also put on blinders. You see, many of these professionals forget that they are also shoppers. As they design their sites, they ignore their own experiences as online shoppers. Creating an experience that meets corporate objectives may be in direct conflict with their customers needs. Simply put – shoppers want to find and purchase what they want. A recent survey conducted by the Gartner Group showed that 72% of online shoppers prefer an experience that makes it easy to find what they want.* Read More

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