EasyAsk and mStorefront: a leading edge B2B solution
At recent TUG sessions, we’ve seen that Infor placed Storefront into an extended maintenance mode. Michael Watkins at Quality Pool Supply (a Storefront user) estimates the cost of replacing Storefront at $350-500K, but the great news is that there really is an alternative, and therefore a future for Storefront. Last month, EasyAsk ran a live […]
A Guide to Preparing For the Holiday Shopping Season: Drive eCommerce Revenue Instantly
Make every day Cyber Monday with EasyAsk With the holiday season in sight, it’s time to capitalize on new search and merchandising technology and take advantage of what is sure to be an excellent e-retail season. This season is poised to top last year’s $56 billion threshold. According to the U.S. Census Bureau News, online […]
Search Laboratory: Rock ‘n’ Roll Lab Rats
Reprinted from our friends at Andertons Music Company, an EasyAsk customer in the U.K. Originally posted on January 28th 2016 at 17:52 by Andrew Chart from Andertons Part of our “Behind the Scenes” series No no no no no! Search Laboratory: Avoiding having to tell our customers this! Last month we wrote about making use […]
Your Online Sales Adviser: Finding your perfect guitar in a catalogue of thousands
Reprinted from our friends at Andertons Music Company, an EasyAsk customer in the U.K. Originally posted on December 11th 2015 by Andrew Chart from Andertons Part of our “Behind the Scenes” series On Andertons.co.uk, you can currently choose from 2130 Electric Guitars. That’s a lot of strings! But does your perfect guitar have 6, 7, […]
Magento Site Search White Paper
With a highly feature rich system and a range of add-ons available, the Magento platform has become one of the most popular choices for retailers when building an e-commerce site. Yet this abundance of features does have a downside; Magento systems can be complicated to set-up, configure and run, particularly for features such as site […]
Create a Great Shopping Experience with Faceted Navigation Despite Complex, Difficult or Missing Data
For most retailers, the main aim of your ecommerce site is to sell product, and that sale needs to take place in as few clicks as possible to avoid the risk of customers abandoning your online store. Site search and filtered navigation has now become an essential part of consumer onsite search behaviour. In fact, […]
How New Consumer Search Behaviors Affect Online Conversion
With the rapid adoption of smartphones and tablets, the demands of the consumer for a more advanced search capability mean traditional keyword search tools are unlikely to satisfy the needs of your customers. Today, effective site search is not defined by a multitude of results, but by a relevant and targeted selection that meets the […]
Boosting Product Findability to Increase Conversion
Since “find” is the first stage in the purchase process, understanding how customers find products on your e-commerce site and adjusting the site to match their needs is the most essential element to improving the purchase process. This will increase your customer conversation rate, generate larger order sizes, drive more revenue and increase customer satisfaction. […]
EasyAsk for Websphere Commerce White Paper
Why settle for bad search? Why have static, hard to use online merchandising options that are impossible for your merchandisers to use. EasyAsk uses natural language technology to make your e-commerce search easier to manage while giving your e-commerce site the best search box, most flexible navigation and easiest to use merchandising tools in the […]
EasyAsk for Magento White Paper
EasyAsk for Magento gives you the customer conversion power of EasyAsk natural language for your Magento e-commerce site. With EasyAsk, visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue. We guarantee your conversion rates will increase with EasyAsk. […]