Richer Shopping Experience with Third Party Search
The most popular e-commerce platforms include some form of search, navigation and merchandising capabilities. These built-in tools only provide basic keyword search, static category navigation and clumsy merchandising. The result is basic capabilities that are not very appealing to visitor that are difficult for your merchandising team to manage. Very quickly, even the simplest e-commerce […]
Five Ways to Increase E‐Commerce Conversions and Grow Revenue
Why can’t e-commerce sites think more like human beings? That’s the fundamental question asked by online shoppers as they are frustratingly trying to find that one item they really want to buy right now, and merchandisers as they try to find ways to show the buyers the products they seek. This white paper explores why […]
ABCs of E-Commerce Search
Time and again, industry reports have proven that eCommerce site search, navigation, and merchandising are make or break technology for your eCommerce revenue and operations. Survey data shows the potentially strong downside of poor site search: 85% of site searches don’t return what the user sought 22% of searches return no results 80% of visitors […]
Online Merchandising White Paper
Merchandising has been a staple in brick and mortar stores for decades. For years retailers have honed their merchandising strategies, spending countless millions of dollars to display certain products at specific places in the stores based on price, sales popularity and more. They also know what products to place near each other to promote cross-selling […]