For most retailers, the main aim of your ecommerce site is to sell product, and that sale needs to take place in as few clicks as possible to avoid the risk of customers abandoning your online store. Site search and filtered navigation has now become an essential part of consumer onsite search behaviour. In fact, around 43% of visitors will go straight to your internal search box to start their product discovery. Your site search needs to help customers quickly refine a list of search results to find the exact items they are looking for. Read More
In this video, Ben Rudnick, e-commerce expert, explains how to use EasyAsk to deliver the best search and navigation experience on your site, and to allow your merchansisers to optimally promote products on the site.
If your site is easy to search and navigate, consumers can find their exact products faster, will shop more often with you and buy more products. If your online marketing team can easily and continuously tune offers and promotions, it will increase wallet-share. The end result – increased revenues and happier customers! Search, Navigation and Merchandising are the most critical components to effective, profitable online retailing.
To date, comprehensive search and merchandising has only been a tool for only the largest e-retailers due to the high cost and complexity of solutions. Now, easy to implement, operate and tune natural language search products bring superior search, navigation and merchandising to online commerce firms of all sizes.
Watch this previously aired webinar hosted by EasyAsk with online retailer Travers Tools to see the impact of comprehensive search and merchandising for online retailers.
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