MOBILE COMMERCE DAILY – How The North Face Uses Voice Search to Drive M-Commerce Sales
From the Mobile Commerce Daily magazine: Outdoor gear and apparel retailer The North Face continues to see strong results from its use of natural language and voice-enabled search, helping its sites across mobile and desktop in several European counties to deliver a 35 percent increase in search conversion rate and 24 percent increase in revenue […]
Search Usability
A recent study by the Baymard Institute, an independent web research institute with a focus on e-commerce usability and optimization, found that many of the top 50 U.S. e-commerce sites are lacking essential e-commerce search capabilities which is hindering current online sales. EasyAsk, the leader […]
Mobile Commerce Daily: Amazon Voice Search Leads the Way in M-Commerce Despite Flawed Experience
Amazon Voice Search Leads the Way in M-Commerce Despite Flawed Experience This article in Mobile Commerce Daily examines the new release of Amazon’s iPhone mobile app, and its new feature: Voice Search. In the article, EasyAsk’s John Morrell comments on the user experience with the Amazon Voice Search. Share List
Amazon Voice Search: It’s the Search Engine That Matters
Amazon released a new version of its’ iPhone app (version 4.3.0) that contained a very interesting new feature – Search with your Voice. When you open up the app and tap the search box, you can then tap the Voice button and enter your search by voice. Very nicely done! […]