Archive for month: November, 2014


MOBILE COMMERCE DAILY – How The North Face Uses Voice Search to Drive M-Commerce Sales

From the Mobile Commerce Daily magazine:

Outdoor gear and apparel retailer The North Face continues to see strong results from its use of natural language and voice-enabled search, helping its sites across mobile and desktop in several European counties to deliver a 35 percent increase in search conversion rate and 24 percent increase in revenue from search.

As mobile use continues to grow, consumers are increasingly looking for streamlined on-site search experiences from their smartphone, which natural language and voice capabilities can provide. The North Face introduced the enhanced search capabilities on its sites in the United States and Canada in late 2012 and to the European sites in the summer of 2013.

Click here to read the rest of the article in the Mobile Commerce Daily.


Search Usability












A recent study by the Baymard Institute, an independent web research institute with a focus on e-commerce usability and optimization, found that many of the top 50 U.S. e-commerce sites are lacking essential e-commerce search capabilities which is hindering current online sales.  EasyAsk, the leader in e-commerce and mobile search, is making freely available two unique reports:

  • an excerpt from the Baymard Insitute report Deconstructing E-commerce Search – The 12 Query Types
  • the EasyAsk white paper, Improving E-Commerce Search to Meet the Needs of the Modern Shopper.

To receive your free copy of these informative reports, please click the download button below.



Mobile Commerce Daily: Amazon Voice Search Leads the Way in M-Commerce Despite Flawed Experience

Amazon Voice Search Leads the Way in M-Commerce Despite Flawed Experience

This article in Mobile Commerce Daily examines the new release of Amazon’s iPhone mobile app, and its new feature: Voice Search.  In the article, EasyAsk’s John Morrell comments on the user experience with the Amazon Voice Search.


Amazon Voice Search: It’s the Search Engine That Matters

Amazon released a new version of its’ iPhone app (version 4.3.0) that contained a very interesting new feature – Search with your Voice. When you open up the app and tap the search box, you can then tap the Voice button and enter your search by voice. Very nicely done!





















But some are questioning the true capability of Amazon’s voice search, as reported in this article in the mobile commerce daily. The real question is: what’s behind that search? In the end, voice search is only as good as the search engine behind it. I tried two searches with the Amazon app to see how good it was.

The batteries in my wireless home phone set had recently gone out (the phone is old) and I am looking for a new home phone. My current Panasonic model had served me well, so I was looking for a new Panasonic model. So, for my first search, I tried “Panasonic wireless home phone.” The voice interface translated my voice request well. But the results left me somewhat confused. I received 5,391 results! The first 3 were Panasonic phones, but then there were headsets and AT&T home phones mixed in. The results were not highly relevant.

Then I decided to try a conversational style search – “I’m looking for a Panasonic wireless home phone.” The results were not even close to being relevant. They included a USB charger, iPhone cases, and headsets, finally followed by a couple Panasonic phones.

The ability to interact conversationally with the mobile phone user is a core design philosophy of a good voice interface, as depicted by this Information Week article. Without relevant results and conversational interaction, users will not fully trust the interface or find it engaging.

Any EasyAsk customer has voice search capability built-in. But EasyAsk takes it to the next level with highly precise and accurate results, and the ability to have conversational search, as shown by this video.

With mobile commerce conversion rates lower than those of a standard e-commerce site, it is the engaging voice search capability powered by conversational search that will increase your m-commerce conversion rates.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!
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