and how to make sure your customers don’t run away screaming
When eCommerce site search is working well, it is a dream for your customers: they can find what they’re looking for, the first time. No need to endlessly click through your site’s categories and attributes. Unfortunately, eCommerce search is too often scaring customers away. We’ll look at six scary statistics and the ways that you can ensure your site search is not one of the frightening ones…
Scary Statistic #1
70% of eCommerce search implementations are unable to return relevant results,
requiring users to search using the exact same jargon as the site
Yes, that’s right, nearly three-quarters of eCommerce site searches will only return the right products if the customers happen to use the right language. That’s a lot of lost revenue when those customers become frustrated and abandon the site.