Why Keyword Search is Dead (And You Should Be Worried)
It wasn’t all that long ago that most eCommerce sites had a small box inconspicuously located somewhere on the home page, usually with the cryptic instructions, “Enter Keyword.” It was what search boxes looked like and it was designed around the fact that most search technology was pretty crude. It could search for a specific […]
Why “Learning Search” Gets A Failing Grade
In a previous blog, we discussed the concept of “Learning Search” and what the technology can and can’t do. In this installment, we’d like to look a little closer into how it can be used to better effect when incorporated into a system which takes other factors into account as well. The problem with most […]
How EasyAsk Enhances Magento
Magento is an eCommerce giant, with products to help retailers build and deploy eCommerce sites as well as manage online operations. It’s one of the most popular eCommerce platforms on the planet, and for good reason. Even with great products and support, Magento knows there are areas where integrated third party solutions can add significant […]
There is More to Learning Search than Product Popularity
More people in the eCommerce world are becoming familiar with the tantalizing idea of “learning search.” Learning search promises to increase conversions by delivering results based on data “learned” over time. The sales pitch is that the technology works like a human brain – constantly watching, learning and improving. Sounds interesting, but does it deliver […]