Managing the Pitfalls of E-Commerce Growth
Few things are more satisfying to an e-commerce retailer than experiencing rapid growth in site usage and sales. But with that growth can come challenges, which if not seen and addressed, can undermine the anticipated success and profitability. Many e-tailers begin with an off-the-shelf ecommerce platform, such as Magento, Netsuite or IBM Websphere Commerce, which […]
Why Natural Language Search is Important
The robust future of e-commerce retail is hardly in dispute. According to Forrester Research, the online retail market is expected to reach $246 billion in 2014. While consumers have embraced online shopping, the consensus on how well e-tailers’ websites are serving those customers remains open for discussion. […]
E-Commerce Search: What You Need to Know, Part II
Merchandising and Management This post is part 2 of a two part series. In Part I of this blog post, we discussed the numerous benefits e-commerce search technology can provide for your customer, which directly translate to increased conversion and sales for your business. In addition […]
E-Commerce Search: What You Need to Know, Part I
Why is eCommerce Search Important? This post is part 1 of a two part series. In a nutshell, search can make or break the profitability of your e-commerce site. Poor search leads to lost visitors, poor conversion rates and lower revenue. A recent Jupiter Research study reports […]
Why Are Visitors Abandoning the Cart Without Buying?
This is a guest post from the folks at AbandonAid In recent years, rates of shopping cart abandonment have gone way up. However, with the help of Abandonaid, e-commerce marketers who have problems with high shopping cart abandonment do not have to worry anymore. But why do […]