Merchandising in the Online Age: Part One Adapting Classic Bricks and Mortar Tactics for the eCommerce Sphere

Merchandising has been around for as long as there have been marketplaces. Both veteran retailers and academic experts have spent countless hours analyzing and honing the best practices for displaying products for maximum sales and profits. While many of those tried-and-true principles are applicable to the world of […]
Metakinetic Helps Andertons Launch E-Commerce Search, Navigation and Merchandising Solution

Published by CatEx CatEx DCA bronze sponsor Metakinetic and EasyAsk, the natural language search technology and solutions company, have joined forces to plan and implement a new site search, navigation and merchandising service for Andertons, the musicians superstore. The new service, which replaces the previous third party search software, was identified by Metakinetic as part of its […]
Relevant Search Results: What Does That Really Mean?

Site search is getting better these days, and with that development comes the assumption that the most “relevant” results should always show up in the first page of the results display. While that seems like a pretty reasonable expectation, there is actually more to it than meets the eye. “Relevancy” is actually a loaded term […]
EasyAsk And Metakinetic Launch E-Commerce Search, Navigation And Merchandising Solution For Andertons

Burlington, MA – 24 June 2013 – Full service ecommerce agency, Metakinetic, and EasyAsk, the natural language search technology and solutions leader, have joined forces to plan and implement a new site search, navigation and merchandising solution for Andertons, the musicians’ No. 1 superstore. The need for the solution, which replaces the previous 3rd party search […]
Andertons Implements New Site Search Solution

Published by Retail Systems By Karen Moss Metakinetic, and EasyAsk have joined forces to implement a new site search, navigation and merchandising solution for Andertons. The need for the solution, which replaces the previous 3rd party search software, was identified by Metakinetic as part of the ongoing strategic e-commerce consultancy that it provides to Andertons, […]
Merchandising Solution for Andertons

Published by Econsultancy Full service ecommerce agency, Metakinetic, and EasyAsk, the natural language search technology and solutions leader, have joined forces to plan and implement a new site search, navigation and merchandising solution for Andertons, the musicians’ No. 1 superstore. The need for the solution, which replaces the previous 3rd party search software, was identified […]
Check, please! How Improved Spell Correction Can Make a Difference in Your Bottom Line.

Not all of us are gifted spellers. Or typists. Add to that the fact that more and more of us are multi-tasking, searching for products and information on the go, using mobile devices with tiny, tiny keypads, and it’s easy to see why it’s important for eCommerce retailers to have search capabilities that understand and […]
Why Doesn’t Anyone Use My Search Box?

We don’t want to appear rude, but if this is a question you’ve been asking about your eCommerce site, the chances are it’s because it’s no good. Poor or inconsistent search results are a fact of life for all too many online retailers, with damaging results to conversion, sales and profitability. Here are a few […]
EasyAsk Takes Autocomplete To The Next Level With Search-as-you-Type, or SayT

This week at IRCE 2013, EasyAsk unveiled a new way to search for products. The new Search-as-you-Type (SayT) brings shoppers one step closer to getting the right product on the first page. When EasyAsk eCommerce search is powering a site, as you begin to type in the search […]
IRCE 2013 Come Get Yer Popcorn

We’re very excited to be exhibiting at IRCE 2013, going on right now in Chicago from June 4-7. As of now, the show has officially begun with the Opening Reception taking place in the Exhibit Hall. Wednesday, the Exhibit Hall is open from 9 am to 7 pm and on Thursday from 9 am to […]