Metakinetic Helps Andertons Launch E-Commerce Search, Navigation and Merchandising Solution

Published by CatEx

CatEx DCA bronze sponsor Metakinetic and EasyAsk, the natural language search technology and solutions company, have joined forces to plan and implement a new site search, navigation and merchandising service for Andertons, the musicians superstore.

The new service, which replaces the previous third party search software, was  identified by Metakinetic as part of its ongoing strategic ecommerce consultancy provided to Andertons, advising on all aspects of ecommerce to help drive online sales growth for the business.

The solution from EasyAsk has been rapidly deployed as a Software as a Service (SaaS) solution and empowers Andertons to take control of a single solution for their on-site search, navigation and merchandising functions. Using natural language processing, the service allows Andertons to give its website visitors an easy and intuitive way to navigate the site, helping them to easily find the product for which they are searching.

The EasyAsk solution releases the potential of product data held within product descriptions and names, to provide visitors with results that not only use word, phrase and attribute matching, but that have a real understanding of what the user is searching for. This means visitors can specify constraints such as a budget limit or exclusions such as colour or brand.

Darren Bull, director at Metakinetic and leading the EasyAsk project on behalf of Andertons, says, “It has been refreshing to work with the EasyAsk team – they have listened carefully to Metakinetic’s recommendations and ensured that they are implemented quickly, accurately and efficiently. I’m looking forward to seeing the inevitable uplift in sales following launch.”


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