EasyAsk And Metakinetic Launch E-Commerce Search, Navigation And Merchandising Solution For Andertons

Burlington, MA – 24 June 2013 – Full service ecommerce agency, Metakinetic, and EasyAsk, the natural language search technology and solutions leader, have joined forces to plan and implement a new site search, navigation and merchandising solution for Andertons, the musicians’ No. 1 superstore.

The need for the solution, which replaces the previous 3rd party search software, was  identified by Metakinetic as part of the ongoing strategic ecommerce consultancy that it provides to Andertons, advising on all aspects of ecommerce to help drive online sales growth for the business.

The solution from EasyAsk has been rapidly deployed as a Software as a Service (SaaS) solution and empowers Andertons to take control of a single solution for their on-site search, navigation and merchandising functions. Using natural language processing, the solution allows Andertons to give its website visitors an easy and intuitive way to navigate the site, helping them to easily find the product for which they are searching.

By tapping into the unstructured data used within the Andertons ecommerce website, the EasyAsk solution releases the potential of product data held within product descriptions and names, to provide visitors with highly relevant results that not only use word, phrase and attribute matching, but that have a real understanding of what the user is searching for. This means that visitors to the site searching who are searching for a blue guitar are not going to miss out on the beautiful Fender Eric Johnson Stratocaster in Tropical Turquoise and visitors can specify constraints such as a budget limit or exclusions such as colour or brand.

Lee Anderton, Managing Director of Andertons commented; “We’re very pleased to have found EasyAsk. It is a solution that helps us to improve our product findability to this extent. We now have faceted navigation, which is essential when working with such a large product catalogue.”

Darren Bull, Director at Metakinetic and leading the EasyAsk project on behalf of Andertons, added; “It has been refreshing to work with the EasyAsk team – they have listened carefully to Metakinetic’s recommendations and ensured that they are implemented quickly, accurately and efficiently. I’m looking forward to seeing the inevitable uplift in sales following launch.”

Simon Persse, VP Sales, Europe, EasyAsk concurred; “The speed of deployment and low upfront investment required to deploy EasyAsk Ecommerce Edition, coupled with the many unique capabilities such as our new autocomplete search as you type capability (SAYT) mean we will deliver a step change in usability for Andertons customers, helping them find the right product more easily as well as giving effective control over the search and navigation experience to the Andertons in-house team. We are looking forward to working in partnership with Metakinetic and the Andertons team to support the growth and development of their online channel.

About Andertons

Andertons Music Co. is a family run musical instrument retailer with nearly 50 years of experience serving the music community in the UK. From the Guildford music store and the online musical instrument shop, Andertons offers musicians a huge selection of guitars, amps, drums, pianos, keyboards, synthesizers, recording equipment, PA systems, music accessories and more – all at competitive prices and with a high level of customer service. For more information, please visit

About Metakinetic

Metakinetic is a full service ecommerce agency founded in 2005. Based in Wokingham, Berkshire, with a team of 20 specialists, Metakinetic provides creative, technical and marketing services to a wide range of online retailers.

Focusing on quality, support and delivering results, Metakinetic helps its clients increase ecommerce sales and reduce operational costs. Metakinetic has worked with clients that include Daily Mail Shop, River Island, 118 Golf, Sohos, Laverstoke Park Farm and the award-winning sports bra site, LessBounce.

Metakinetic won an ECMOD Ecommerce Supplier of the Year Award, appears on the Recommended Agencies Register (RAR) for achieving a high level of client satisfaction, was ranked 25th largest digital agency in the Wirehive100, and shortlisted for a fast growth award, and has staff members that write for a variety of industry publications, including Econsultancy, Direct Commerce Magazine and Digital Marketing Website, Fourth Source and has been involved in judging the Web Marketing Association’s WebAward.  Metakinetic is also one of the founding companies of Berkshire Digital, a Berkshire-based non-profit community that organises events for businesses interested in all aspects of digital.

Metakinetic is a Microsoft Gold Certified Partner, Google Adwords Certified Partner and a Znode Gold Implementation Partner. For more information please visit



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