Merchandising has been a staple in brick and mortar stores for decades. For years retailers have honed their merchandising strategies, spending countless millions of dollars to display certain products at specific places in the stores based on price, sales popularity and more. They also know what products to place near each other to promote cross-selling and larger overall purchases.
Internet retailers are learning the art of merchandising all over again – for the online environment. While some basic principles remain the same – cross-selling, up-selling, promoting certain products over others, and more – the methods of going about merchandising in the online world are vastly different. The merchandising tools and analytics are new, the display techniques are algorithmic, and the sales influencers have drastically altered – social media, etc.
This white paper will offer techniques online retailers can use to better merchandise on their e-commerce sites and show how to implement an agile online merchandising environment to rapidly respond to changes in markets, consumers and products.
Click on the button below to download our white paper on Online Merchandising.