The last thing any visitor wants to see when they perform a search on an e-commerce Site is a page that says “No Results”. Misspellings and using different tenses is a very common occurrence by e-commerce shoppers, which on your average site will produce a No Results page.
To make your site tolerant of misspellings and the like, you have two options: Either manually enter all the various misspellings and whatnot into your search engine, which will take you God-knows-how-long… Or, the better approach, use an e-commerce search engine that offers Automatic Spell Correction and stemming against terms in your product catalog.
This gives you out-of-the-box tolerance of these visitor errors, enabling them to find the right products and keeping them on your site as opposed to going to your competitors.
This short video demonstrates EasyAsk’s automatic spell correction, on customer site Coldwater Creek. This tool, among others, helps e-commerce companies save time and money as well as increase customer conversion rates.