Keeping Your Customers Happy is Key: Stats & Tips to Keep in Mind
We at EasyAsk are here for our customers, and we want OUR customers to keep THEIR customers. So this piece is a friendly stat-and-tip sheet to help. (By the way, even people who are not EasyAsk customers are allowed to read. You’re welcome.) The world has changed tremendously since the dawn of the Internet. Nowadays […]
Ebay App Proves Mobile Shopping is Changing the Game
With the introduction of Smart-phones and Tablets, eCommerce business has changed dramatically. Gone are the days of people shopping only on their desktops and laptops. People today shop on-the-go, and you can either get with the program, or go the way of the dinosaurs. Is your business ready for this evolution? Online-shopping Giant, eBay, DOUBLED […]
Travers Tools Sees Staggering Numbers With Switch to Natural Language Search
Way back in 1924, Travers Tool co., Inc. began serving the metalworking community with tools and industrial supplies. Back in the late 1990’s, Travers joined the rest of the modern world by starting an eCommerce site to take orders online. The internet was a different game back then, and with the vast amount of […]
EasyAsk Offers Replacement Program for Google Commerce Customers
Free Implementation offered to the first FIVE companies to contact EasyAsk With the revealing of Google ending their Google Commerce Search at the end of 2013, EasyAsk is offering a way to simplify the lives of Google Commerce Customers by offering a replacement program. The program provides these customers with improved eCommerce Site Search, Navigation […]
EasyAsk’s NRF Big Show Debut and An Interesting Rumor
EasyAsk recently made its debut appearance at NRF’s 102nd Annual Convention & EXPO at the Jacob Javits Center in New York City. With over 25,000 attendees, the EasyAsk team was quite busy to say the least. While at the show, EasyAsk bumped into a few current customers who swung by the booth to say hi. […]
Mobile eCommerce Site Search Tips
Mobile shoppers and mobile devices are drastically different than traditional online eCommerce scenarios. Mobile shoppers typically have less time to browse, screen sizes are tiny in comparison, keyboards and eCommerce navigation are awkward and voice-enabled features are becoming more common. Here are a few things to consider while building your mobile eCommerce site. Search […]
Building the Best Search Box
A search box should be like a friendly sales associate – engaging shoppers and directing them to exactly what they are looking for. Search is the most important eCommerce navigation tool on your site. It should be easy to find and available from all pages. Below are a few basic things to consider: Size of […]
If Your Search Box Was a Personal Shopper, Would You Fire It?
In the world of online shopping, your site search box is like your personal shopper. You know, like the ones who ask you, “How may I help you?” when you walk into a department store. In the real world, if you’re asked that, you’re going to tell them how they can help you. But […]
Record-Breaking Cyber Monday Delivers Important Message to Retailers
Avoid “No Results” Page and Increase Conversion Rates with these 4 Tips: Cyber Monday sales were stellar, with some of the largest U.S. retailers seeing a 30 percent increase from last year, according to Smarter Commerce. Research firm ComScore Inc. (SCOR) says that Monday spending reached a record $1.46 billion! Some retailers were punished however, […]
Google joining IBM, Apple and EasyAsk? Pigs fly! News at 11…
(Message from the CEO of EasyAsk, Craig Bassin) Looks like this is the beginning of the end for keyword search. You’ve probably seen a number of articles discussing Google’s shift to ‘semantic search’. Anyone understand what that REALLY means? First, the definition of ‘semantic search’ is an understanding of the ‘intent’, or meaning, of […]