Optimizing your eCommerce site for the Holiday Season 6: Navigation Best Practices
The summer is now a distant memory and the impending Holiday season will soon be upon us. Now is the time to act to ensure your eCommerce site is ready. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is […]
Optimizing your eCommerce site for the Holiday Season 5: Creating and Managing Landing Pages
We hope that you have been following our Holiday blog series and making changes to impact your bottom line. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the fifth in the series that lays out best practices and […]
Optimizing your eCommerce site for the Holiday Season 2: Reducing “No Results”
Our last blog provided useful tips for using your site’s Search Analytics to improve your bottom line during the Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the second in the series of posts that will […]
Optimizing your eCommerce site for the Holiday Season
1: Interpreting Search Analytics We know your mind is still on camping trips and barbeques, but now is the time to act in order to maximize revenue this Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is […]
Chatbots: Online Domination?
Chatbots are big business right now. They are appearing on sites and apps across the world, from ordering take out to organizing your life. There’s even a Chatbot Annual Conference. What is a Chatbot? Users interact with a Chatbot via a chat or messaging interface, imitating a conversation. After a series of questions and responses, […]
How do you compete with Amazon in the mobile world… and win?
There is no denying Amazon’s domination in the eCommerce industry. Selling nearly anything you could imagine, Amazon’s sales account for 43% of all online sales. Amazon’s Prime Day official sale results marked the biggest-selling event in its history. Being the force of nature that is Amazon has its advantages, but there are ways in which […]
How to Handle “No Results” Page
The Dreaded Message? “We’re sorry, your search returned no results” It’s the page many Search and Merchandizing teams hope will never appear to their customers. And of course, good search should avoid the “No Results” page showing unnecessarily – for example, if a spelling mistake has been made. However, customers may be searching for products […]
Optimizing for Voice Search is Crucial to Your Future
Do your search marketers have a plan for voice search optimization? According to research from BrightEdge, 31 percent of marketers see voice search as the next big thing. However, approximately 62 percent have no plans to prepare for voice search. Jim Yu’s article sets out the ‘three Cs’ of optimizing for voice search: Conversation, Content, and Context. […]
IRCE: what you missed in Chicago
Outstanding pizza and fireworks at Navy Pier are reason enough to visit Chicago, but the industry’s largest eCommerce event, the Internet Retailer Conference & Exhibition (IRCE), didn’t fail to equip and inspire as it held its 14th annual event in the city last month. The EasyAsk team had a great time attending discussions, presentations, and networking […]
Search As You Type: Keeping lazy searchers happy
Photo by Bruce Mars on Unsplash Typeahead… autocomplete… incremental search: many attempts have been made in recent years to speed up shopper’s searches. At EasyAsk, we offer ‘Search As You Type’, or SAYT (pronounced Say-it), because it means a whole lot more than just a list of suggested searches. It means many possibilities for getting the right […]