5 Ways to Optimize Your Searchbox
Q: A Search box is a search box . . . right? How much difference can it make? A: All the difference. This might just be the single most important component in a successful eCommerce strategy and the key to driving significantly more revenue. It is essential to get the usability of the search box […]
No Point in Personalizing Bad Results
Personalization is a valuable and effective part of the shopping experience. But personalization must always be just that – a part of the shopping experience, not the shopping experience. There are occasions when a shopper asks for certain products and the search results are affected by personalization. Being able to find relevant products through good […]
Retailers are Marketing to more than Five Generations, is your Site-Search Flexible enough to help them all?
The world we know continues to change, and we as a people, are forced to change with it. Sometimes it’s in small ways, like swapping Bell Bottoms for White-Washed jeans, then swapping those for Skinny Jeans. Sometimes it’s in larger ways, like going from hailing a cab on the sidewalk, to ordering an Uber from […]
How EasyAsk will Help you Drive 23-121% Higher eCommerce Revenues: Guaranteed
Smarter search that delivers the right products drives higher revenues. It’s proven, benchmarked, and now, guaranteed. It’s also about delivering a shopping experience that delights your customers and encourages them to buy from you vs. your competition. Share List
Research Shows Voice Input is Overtaking Typing on Smartphones
Voice as a Computing Interface is exponentially faster than typing, it is easier than typing, and computers are finally intelligent enough to understand 95% of what is said… compared to just 70% in 2010. And people are using it more and more. Just as Responsive Web Design has become a necessity since more people search […]
“You Can’t Always Get What You Want” – The Realities of eCommerce Search
Sometimes online shopping in 2015 is a flashback to 1969 when Mick Jagger and Keith Richards sang the above titled song in their album ‘Let It Bleed’. You search for something to buy, but the website doesn’t seem to understand what you are asking for and delivers up stuff you didn’t want. You look at […]
You’re Betting Your eCommerce Business on . . . SOLR ??!!
What’s behind your eCommerce search box? You’re not going to like the answer As an eRetailer, one of the most critical functions on your website is your search box. This is where your shoppers go to find things they want to buy. The truth is that, deep down; you know it just doesn’t work very well. […]
Gartner Best Practices in E-Commerce Search – Part 1
July is “Best Practices” month here at EasyAsk – where we describe good search, navigation and merchandising techniques that can help you convert more customers. As you and your teams ramp up for busy back-to-school and holiday seasons, we want to help you convert more visitors into sales. Over the course of this month, our […]