1. AI-Instant Search
It’s a rapidly changing situation, but it’s safe to say that the global Coronavirus Pandemic has defined 2020. Nobody could have foreseen the dramatic changes to their way of life people have experienced across the world. Every non-essential merchant has been directly impacted by the pandemic and brick and mortar stores are only now gradually reopening. These events have resulted in unprecedented changes to consumer behavior and most transactions now moving online.
The Search Box on eCommerce sites has always been important. After all, searching is shopping in an eCommerce context. With so many more people currently buying online, it is even more important than usual that if your business can provide what a shopper is looking for, you get it in front of them as soon as possible.
Presenting customers with the most relevant search, product, as well as category suggestions is essential. But it is easy to get AI-Instant Search, or Autocomplete, so wrong that it actually has a negative impact on your shoppers.
36% of autocomplete implementations on eCommerce websites do more harm than good*
and how to make sure your customers don’t run away screaming
When eCommerce site search is working well, it is a dream for your customers: they can find what they’re looking for, the first time. No need to endlessly click through your site’s categories and attributes. Unfortunately, eCommerce search is too often scaring customers away. We’ll look at six scary statistics and the ways that you can ensure your site search is not one of the frightening ones…
Scary Statistic #1
70% of eCommerce search implementations are unable to return relevant results,
requiring users to search using the exact same jargon as the site
Yes, that’s right, nearly three-quarters of eCommerce site searches will only return the right products if the customers happen to use the right language. That’s a lot of lost revenue when those customers become frustrated and abandon the site.
What is Conversational Commerce?
The term ‘Conversational Commerce’ is used to describe the connection between Sellers and Buyers through messaging and chat applications. Many people now like to use chat systems to accomplish different tasks, but until fairly recently, this kind of interaction has predominantly been used for accessing support, such as customer services. But what if online retailers could use Conversational Commerce to provide a better, more personalized user experience for their shoppers?
Search is the Gateway
Search is essential in eCommerce – it is the gateway. Search is how consumers express what they want and if they don’t find what they want, they can’t buy it. People who choose to search have a far better idea of what they are looking for than those who browse, and are therefore far more likely to make a purchase. This means that understanding the intent of the shopper, however it is worded, is essential to conversion in eCommerce. Read More
According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.
The Price is Right
According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience. Read More
Photo by Bruce Mars on Unsplash
Typeahead… autocomplete… incremental search: many attempts have been made in recent years to speed up shopper’s searches. At EasyAsk, we offer ‘Search As You Type’, or SAYT (pronounced Say-it), because it means a whole lot more than just a list of suggested searches. It means many possibilities for getting the right products in front of your customers.
SAYT progressively searches for and filters through text. As a user types a query, suggestions, products, categories, and attributes are found and presented with each keystroke. This allows a user to stop short of typing the entire word or phrase and find what they were looking for quicker. Read More
The mobile commerce revolution is here now! According to Goldman Sachs, global mobile commerce sales will reach $626 billion by 2018, growing nearly 5 fold from 2013, equaling web-based e-commerce sales by 2018.
Conversion rates for mobile commerce on smartphones is only one-third the rate on traditional desktops. While many e-commerce firms have launched mobile sites that are well designed for the display aspects of the device, they lack additional usability features for a truly engaging mobile shopping experience.
To gain competitive advantage and improve customer conversion, mobile commerce sites can take advantage of mobile search powered by voice and natural language to deliver a more engaging mobile shopping experience. Watch our video to see how EasyAsk gives your customers the freedom of speech to purchase faster and more often.