Six Scary Site Search Statistics
and how to make sure your customers don’t run away screaming When eCommerce site search is working well, it is a dream for your customers; they can find what they’re looking for on the first try. No need to endlessly click through your site’s categories and attributes. Unfortunately, eCommerce search is too often scaring customers […]
Covid-19 eCom Blog Series: The Importance of Search for eCommerce
1. AI-Instant Search It’s a rapidly changing situation, but it’s safe to say that the global Coronavirus Pandemic has defined 2020. Nobody could have foreseen the dramatic changes to their way of life people have experienced across the world. Every non-essential merchant has been directly impacted by the pandemic and brick and mortar stores are […]
Six Scary Site Search Statistics
and how to make sure your customers don’t run away screaming When eCommerce site search is working well, it is a dream for your customers: they can find what they’re looking for, the first time. No need to endlessly click through your site’s categories and attributes. Unfortunately, eCommerce search is too often scaring customers away. […]
What is Conversational Commerce and what does it mean for eCommerce?
What is Conversational Commerce? The term ‘Conversational Commerce’ is used to describe the connection between Sellers and Buyers through messaging and chat applications. Many people now like to use chat systems to accomplish different tasks, but until fairly recently, this kind of interaction has predominantly been used for accessing support, such as customer services. But […]
Using AI-based Natural Language to improve eCommerce
Search is the Gateway Search is essential in eCommerce – it is the gateway. Search is how consumers express what they want and if they don’t find what they want, they can’t buy it. People who choose to search have a far better idea of what they are looking for than those who browse, and […]
B2B Series Challenge 4: Dynamic Pricing
According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time […]
B2B Series Challenge 3: Customer-Specific Catalogs
According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time […]
Search As You Type: Keeping lazy searchers happy
Photo by Bruce Mars on Unsplash Typeahead… autocomplete… incremental search: many attempts have been made in recent years to speed up shopper’s searches. At EasyAsk, we offer ‘Search As You Type’, or SAYT (pronounced Say-it), because it means a whole lot more than just a list of suggested searches. It means many possibilities for getting the right […]
Improving Mobile Commerce Conversion Rates
The mobile commerce revolution is here now! According to Goldman Sachs, global mobile commerce sales will reach $626 billion by 2018, growing nearly 5 fold from 2013, equaling web-based e-commerce sales by 2018. Conversion rates for mobile commerce on smartphones is only one-third the rate on traditional desktops. While many e-commerce firms have launched mobile sites […]