B2B Series Challenge 4: Dynamic Pricing
According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time […]
B2B Series Benefits and Challenges
According to Forrester, business eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time […]
Optimizing your eCommerce site for the Holiday Season 7: Why NLP does Keywords Better
We hope you have found our recent blog posts useful and that you’ve implemented the ideas to ensure your eCommerce site is ready for the Holiday season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the last in […]
Optimizing your eCommerce site for the Holiday Season 4: Messaging on Product Results Pages
If you’ve been following our Holiday blog series, you’ll be getting the idea by now; small changes can make a big difference to your bottom line. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the fourth in the […]
Optimizing your eCommerce site for the Holiday Season 3: The Potential of Redirects
We hope that our recent blog posts have inspired you to make changes to your eCommerce site and improve your bottom line during the Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the third in the […]
Optimizing your eCommerce site for the Holiday Season 2: Reducing “No Results”
Our last blog provided useful tips for using your site’s Search Analytics to improve your bottom line during the Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the second in the series of posts that will […]
Chatbots: Online Domination?
Chatbots are big business right now. They are appearing on sites and apps across the world, from ordering take out to organizing your life. There’s even a Chatbot Annual Conference. What is a Chatbot? Users interact with a Chatbot via a chat or messaging interface, imitating a conversation. After a series of questions and responses, […]
Retailers are Marketing to more than Five Generations, is your Site-Search Flexible enough to help them all?
The world we know continues to change, and we as a people, are forced to change with it. Sometimes it’s in small ways, like swapping Bell Bottoms for White-Washed jeans, then swapping those for Skinny Jeans. Sometimes it’s in larger ways, like going from hailing a cab on the sidewalk, to ordering an Uber from […]
Why Our Love/Hate Relationship with Talk-to-Text is Quickly Turning to Love/Love
Are you like me? Have you come to rely on talk-to-text on your phone? I am one of those people who use the microphone button on my iPhone to dictate my texts and my searches. For the most part, my phone does pretty well at translating my voice into the written word. But like countless […]