Intelligent Search: What Google’s New “Semantic Search” Means for Search on your e-Commerce Site
BY EasyAsk CEO Craig Bassin Google has recently announced that it is adding more “semantic search” techniques into its otherwise largely keyword search. This means matching on the meaning of words, rather than just the occurrence of words. Since nearly all of your customers also use Google, their expectations for search are conditioned by Google. […]
Benefits of Semantic Natural Language Search for E-Commerce
BY EasyAsk CEO Craig Bassin How this paradigm shift will change Web and mobile e-commerce forever Advancement in communication and technology over the last two decades has been dramatic, and the way people consume information has evolved in parallel. Not long ago, people turned to libraries, dictionaries, reference journals, books, phone books and printed newspapers […]
Internet Retailer: Tool retailer lets mobile shoppers speak their searches
Travers Tools Company implements a voice search feature into its mobile site. Consumers visiting the mobile site for Travers Tools Company Inc. searching for a specific drill bit now need only ask for it. The retailer recently launched an updated m-commerce site that enables consumers to speak their site searches. The service, from site search […]
EasyAsk Products – Excerpt from Sync-Up Interview on the Pulse Network
Sync-Up host Tyler Pyburn asks CEO Craig Bassin about EasyAsk’s products – EasyAsk eCommerce, Business Edition and Quiri. Share List
Travers Tool Mobile Site
EasyAsk customer, Travers Tool Company, has launched a new mobile commerce site. The mobile optimized site presents the search engine, category structure and products in a more friendly way for the smaller screen real estate of mobile devices. The new mobile platform will be especially convenient for finding product attributes and specifications when a PC […]
EasyAsk Named Cool Vendor
It is always great to be considered Cool. But that is usually a personal distinction. Now Cool is an attribute given to software vendors such as EasyAsk. EasyAsk is proud to announce that we have been included in the list of “Cool Vendors” in the ‘Cool Vendors in Analytics and Business Intelligence, 2012’* report by […]