EasyAsk customer, Travers Tool Company, has launched a new mobile commerce site. The mobile optimized site presents the search engine, category structure and products in a more friendly way for the smaller screen real estate of mobile devices.
The new mobile platform will be especially convenient for finding product attributes and specifications when a PC is not close by. Also, crews on construction sites, repair teams on the road, and others should find this new format especially convenient.
EasyAsk powers the search, navigation and merchandising for the new mobile site and has been used for years on the main Travers Tool Company e-commerce site, Travers.com. And best of all, the Travers.com mobile site is automatically “Siri-enabled” due to EasyAsk.
Go to the Travers site on your mobile phone (www.travers.com will recognize you are using a mobile browser and re-direct you to the mobile site). On the home page, touch the search box, press the microphone button on your keypad and speak your request. Say, “solid carbide jobbers drill”, hit Go, and you will find the exact drill bits for that search. It works like a charm.
Also note how effectively Travers uses the screen real estate on the mobile site. It is very different from their main site and is optimized for FINDING PRODUCTS. The search box is prominent. Why? Because while search is important on an e-commerce site, search is CRITICAL on a mobile commerce site, as I spoke of in this blog post a few months back.
Travers Tool is an amazing organization. They continue to grow and take market share due to a strong focus on serving their customers, and the delivery of e-commerce services that outclass their competitors, including their new mobile commerce site.
The Travers mobile site it another indication on how simple it is for small and medium businesses to deliver competitive advantages using EasyAsk natural language search, navigation and merchandising.