Intelligent Search: What Google’s New “Semantic Search” Means for Search on your e-Commerce Site
BY EasyAsk CEO Craig Bassin Google has recently announced that it is adding more “semantic search” techniques into its otherwise largely keyword search. This means matching on the meaning of words, rather than just the occurrence of words. Since nearly all of your customers also use Google, their expectations for search are conditioned by Google. […]
EasyAsk Partners with Explore Consulting to Help Fusion Beads – a NetSuite E-Commerce Site – to Improve Search and Navigation
Partnership offers e-retailing customers, including those of Fusion Beads, improved shopping experience EasyAsk, the leading provider of natural language solutions and technology, and Explore Consulting, a professional services company that provides innovative technology solutions for managing business data and a cost-effective approach to completely outsourced IT in the cloud, today announced a partnership to deliver […]
Benefits of Semantic Natural Language Search for E-Commerce
BY EasyAsk CEO Craig Bassin How this paradigm shift will change Web and mobile e-commerce forever Advancement in communication and technology over the last two decades has been dramatic, and the way people consume information has evolved in parallel. Not long ago, people turned to libraries, dictionaries, reference journals, books, phone books and printed newspapers […]
Gartner Best Practices in E-Commerce Search – Part 1
July is “Best Practices” month here at EasyAsk – where we describe good search, navigation and merchandising techniques that can help you convert more customers. As you and your teams ramp up for busy back-to-school and holiday seasons, we want to help you convert more visitors into sales. Over the course of this month, our […]
Travers Tool Mobile Site
EasyAsk customer, Travers Tool Company, has launched a new mobile commerce site. The mobile optimized site presents the search engine, category structure and products in a more friendly way for the smaller screen real estate of mobile devices. The new mobile platform will be especially convenient for finding product attributes and specifications when a PC […]
EasyAsk Partners with Magento to Bring the Enterprise-Class Natural Language EasyAsk E-Commerce Edition Search to Magento Merchants Worldwide
The Integration of EasyAsk Search and Merchandising with Magento Allows Customers of Any Size to Take Advantage of the Conversion Power of Natural Language BURLINGTON, MA and LOS ANGELES, CA—November 1, 2011 – EasyAsk, the industry leading provider of natural language e-commerce search and merchandising solutions, today announced a partnership with Magento, the fastest growing […]