COVID-19 eCom Blog Series: Why your Search Box is your best Salesperson

It’s a rapidly changing situation, but it’s safe to say that the global Coronavirus Pandemic has defined 2020.  Nobody could have foreseen the dramatic changes to their way of life people have experienced across the world.  Every non-essential store has been directly impacted by the pandemic and stores are only now gradually starting to reopen.  […]

IRCE @ RetailX 2019: How EasyAsk impressed prospective customers

  The EasyAsk team recently visited the Windy City to be a part of IRCE at RetailX. This year’s event merged three shows into one, with the Internet Retailer Conference and Exhibition (IRCE) holding its 15th annual event. RetailX attracted 20,000 attendees and more than 1,200 exhibiting brands, with EasyAsk proud to be counted among […]

What is Conversational Commerce and what does it mean for eCommerce?

What is Conversational Commerce? The term ‘Conversational Commerce’ is used to describe the connection between Sellers and Buyers through messaging and chat applications. Many people now like to use chat systems to accomplish different tasks, but until fairly recently, this kind of interaction has predominantly been used for accessing support, such as customer services. But […]

Using AI-based Natural Language to improve eCommerce

Search is the Gateway Search is essential in eCommerce – it is the gateway. Search is how consumers express what they want and if they don’t find what they want, they can’t buy it. People who choose to search have a far better idea of what they are looking for than those who browse, and […]

The Proliferation of Voice

And the implications for eCommerce     Automation of the home environment through Voice It’s all about the Voice Share List

The North Face unveil new outdoor fabric at CES 2019

An array of AI home devices, a foldable phone, autonomous vehicles and even an interactive plank of wood have all been launched this week at CES 2019, the world’s stage for innovative consumer technology.  But alongside the high-tech gadgets, The North Face is showing how their latest technology will help consumers enjoy the great outdoors. […]

B2B Series Challenge 4: Dynamic Pricing

According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time […]

B2B Series Challenge 2: Complex Part or Product Numbers

According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time […]

B2B Series Challenge 1: Product Findability

According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that businesses optimize the eCommerce experience for their customers. B2B sites have typically been known as less usable, but it is time for […]

B2B Series Benefits and Challenges

According to Forrester, business eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time […]