“You Can’t Always Get What You Want” – The Realities of eCommerce Search
Sometimes online shopping in 2015 is a flashback to 1969 when Mick Jagger and Keith Richards sang the above titled song in their album ‘Let It Bleed’. You search for something to buy, but the website doesn’t seem to understand what you are asking for and delivers up stuff you didn’t want. You look at […]
You’re Betting Your eCommerce Business on . . . SOLR ??!!
What’s behind your eCommerce search box? You’re not going to like the answer As an eRetailer, one of the most critical functions on your website is your search box. This is where your shoppers go to find things they want to buy. The truth is that, deep down; you know it just doesn’t work very well. […]
EasyAsk Releases Guide to Increasing Customer Conversion through Better Product Findability
New EasyAsk guide offers ways to optimize sites for five important e-commerce customer behavior patterns BURLINGTON, MA – March 5, 2014 – EasyAsk, the industry leader in e-commerce site search, navigation and merchandising, today announced a new best practices guide that shows how e-commerce sites can increase their customer conversion through better product findability. This […]
Increase Conversion by Boosting Product Findability
Finding products is the first stage in any purchase process. Since more than 80% of internet purchase involve search (Brett Gilbertson – Conversionrate.com, 2011), the search box is the most important part of your site to drive purchases. Understanding customer behavior on your site – in particular how customers find products – allows you to […]
Search and E-Commerce SEO
We often need to educate people on the strong link (no pun intended!) between eCommerce Site Search and SEO. And it is bit disheartening to see the lack of general education in the market on this subject. Many companies spend tens or hundreds of thousands of dollars to optimize their SEO and adwords spend each […]
Intelligent Search: What Google’s New “Semantic Search” Means for Search on your e-Commerce Site
BY EasyAsk CEO Craig Bassin Google has recently announced that it is adding more “semantic search” techniques into its otherwise largely keyword search. This means matching on the meaning of words, rather than just the occurrence of words. Since nearly all of your customers also use Google, their expectations for search are conditioned by Google. […]
EasyAsk Partners with Explore Consulting to Help Fusion Beads – a NetSuite E-Commerce Site – to Improve Search and Navigation
Partnership offers e-retailing customers, including those of Fusion Beads, improved shopping experience EasyAsk, the leading provider of natural language solutions and technology, and Explore Consulting, a professional services company that provides innovative technology solutions for managing business data and a cost-effective approach to completely outsourced IT in the cloud, today announced a partnership to deliver […]
Benefits of Semantic Natural Language Search for E-Commerce
BY EasyAsk CEO Craig Bassin How this paradigm shift will change Web and mobile e-commerce forever Advancement in communication and technology over the last two decades has been dramatic, and the way people consume information has evolved in parallel. Not long ago, people turned to libraries, dictionaries, reference journals, books, phone books and printed newspapers […]
CPC Strategy E-Commerce News – How Do You Increase On-Site Conversion Rates? Enter Site Search Experts EasyAsk
Posted by CPC_Andrew on September 20, 2012 in Ecommerce With online traffic increasing in cost each year, retailers need to work on optimizing the conversion rates of the visitors that reach their site. There’s many ways to do this, and one of the most effective is implementing new site search technology to help consumers find the right […]
SemanticWeb – EasyAsk Helps DollarDays Boost Sales and Web Presence
EasyAsk reports that their client DollarDays has marked several milestones this back-to-school season thanks in part to EasyAsk’s natural language semantic search. The article states, “In 11 short years, Dollar Days is celebrating several milestones, including doubling the number of SKUs it offers to more than 225,000 and the number of suppliers to more than […]