Tag Archive for: Search Spring

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IRCE @ RetailX 2019: How EasyAsk impressed prospective customers

 

The EasyAsk team recently visited the Windy City to be a part of IRCE at RetailX. This year’s event merged three shows into one, with the Internet Retailer Conference and Exhibition (IRCE) holding its 15th annual event. RetailX attracted 20,000 attendees and more than 1,200 exhibiting brands, with EasyAsk proud to be counted among them.

We were able to impress visitors to the EasyAsk booth by demonstrating how outstanding EasyAsk’s Search and Navigation solution is. In case you missed the show, here is what one of the EasyAsk team could have shown you:

The North Face use EasyAsk to power their search so it’s a great example of some of the functionality. This voice search contains references to gender, price and color, as well as redundant words, such as ‘I’m looking for’. EasyAsk has the ability to cope with all of this information and returns the following results:

The EasyAsk engine has understood that ‘wife’ is a synonym for ‘womens’ and brings back only red, waterproof, ladies jackets priced less than $200. Although each of the 11 results are available in different colors, the thumbnail picture presented in the results is always in the red tone.

Contrast this successful search to the same search using Amazon.com:

Amazon’s engine cannot cope with the complexities of this query and the top suggested searches are for ‘I’m red waterproof’ and ‘I’m looking waterproof’.

It is clear that EasyAsk’s understanding of natural language is far superior to that of the eCommerce giant, Amazon. We think this is why the IRCE attendees were so impressed…

It’s worth taking a closer look when it comes to search and merchandising solutions. We’d love to show you further how EasyAsk out-performs Amazon and competes with Google. We can help you help your customers to find the right products, first time.

 

More information about IRCE can be found at www.irce.com

Take a closer look at EasyAsk’s search and merchandising solutions at www.easyask.com

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The Proliferation of Voice

And the implications for eCommerce

 

 

Automation of the home environment through Voice

It’s all about the Voice

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B2B Series Challenge 4: Dynamic Pricing

According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.

The Price is Right

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B2B Series Challenge 3: Customer-Specific Catalogs

According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience. Read More

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B2B Series Challenge 2: Complex Part or Product Numbers

According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.

The complex world of part numbers

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B2B Series Benefits and Challenges

According to Forrester, business eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.

B2B eCommerce: Benefits

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Optimizing your eCommerce site for the Holiday Season 7: Why NLP does Keywords Better

We hope you have found our recent blog posts useful and that you’ve implemented the ideas to ensure your eCommerce site is ready for the Holiday season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the last in the series that lays out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

Keywords-used-2018?

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Is your search scaring off your customers?

No Results, too many results, inconsistency and lack of communication… while there are many reasons for a customer to give up on your eCommerce site’s search the underlying problem is they couldn’t find the products they were searching for. Read More

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Optimizing your eCommerce site for the Holiday Season 6: Navigation Best Practices

The summer is now a distant memory and the impending Holiday season will soon be upon us. Now is the time to act to ensure your eCommerce site is ready. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the penultimate in the series that lays out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

Is Navigation important if you have great search?

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Optimizing your eCommerce site for the Holiday Season 5: Creating and Managing Landing Pages

We hope that you have been following our Holiday blog series and making changes to impact your bottom line. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the fifth in the series that lays out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

First Impressions

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