If Your Search Box Was a Personal Shopper, Would You Fire It?
In the world of online shopping, your site search box is like your personal shopper. You know, like the ones who ask you, “How may I help you?” when you walk into a department store. In the real world, if you’re asked that, you’re going to tell them how they can help you. But […]
Intelligent Search: What Google’s New “Semantic Search” Means for Search on your e-Commerce Site
BY EasyAsk CEO Craig Bassin Google has recently announced that it is adding more “semantic search” techniques into its otherwise largely keyword search. This means matching on the meaning of words, rather than just the occurrence of words. Since nearly all of your customers also use Google, their expectations for search are conditioned by Google. […]
Voice Recognition & EasyAsk Quiri – Interview Excerpt on Pulse Network Sync-Up
EasyAsk CEO Craig Bassin talks about the differences between “voice-recognition” and “natural language search” – without understanding intent, you can’t accurately answer questions. Craig also notes that even Google is evolving from traditional keyword search. Share List
Google joining IBM, Apple and EasyAsk? Pigs fly! News at 11…
(Message from the CEO of EasyAsk, Craig Bassin) Looks like this is the beginning of the end for keyword search. You’ve probably seen a number of articles discussing Google’s shift to ‘semantic search’. Anyone understand what that REALLY means? First, the definition of ‘semantic search’ is an understanding of the ‘intent’, or meaning, of […]