Six Scary Site Search Statistics
and how to make sure your customers don’t run away screaming When eCommerce site search is working well, it is a dream for your customers; they can find what they’re looking for on the first try. No need to endlessly click through your site’s categories and attributes. Unfortunately, eCommerce search is too often scaring customers […]
B2B Series Challenge 1: Product Findability
According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that businesses optimize the eCommerce experience for their customers. B2B sites have typically been known as less usable, but it is time for […]
Optimizing your eCommerce site for the Holiday Season 6: Navigation Best Practices
The summer is now a distant memory and the impending Holiday season will soon be upon us. Now is the time to act to ensure your eCommerce site is ready. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is […]
Optimizing your eCommerce site for the Holiday Season 4: Messaging on Product Results Pages
If you’ve been following our Holiday blog series, you’ll be getting the idea by now; small changes can make a big difference to your bottom line. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the fourth in the […]
Optimizing your eCommerce site for the Holiday Season 3: The Potential of Redirects
We hope that our recent blog posts have inspired you to make changes to your eCommerce site and improve your bottom line during the Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the third in the […]
Optimizing your eCommerce site for the Holiday Season 2: Reducing “No Results”
Our last blog provided useful tips for using your site’s Search Analytics to improve your bottom line during the Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the second in the series of posts that will […]
Optimizing your eCommerce site for the Holiday Season
1: Interpreting Search Analytics We know your mind is still on camping trips and barbeques, but now is the time to act in order to maximize revenue this Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is […]
Chatbots: Online Domination?
Chatbots are big business right now. They are appearing on sites and apps across the world, from ordering take out to organizing your life. There’s even a Chatbot Annual Conference. What is a Chatbot? Users interact with a Chatbot via a chat or messaging interface, imitating a conversation. After a series of questions and responses, […]
5 Ways to Optimize Your Searchbox
Q: A Search box is a search box . . . right? How much difference can it make? A: All the difference. This might just be the single most important component in a successful eCommerce strategy and the key to driving significantly more revenue. It is essential to get the usability of the search box […]
No Point in Personalizing Bad Results
Personalization is a valuable and effective part of the shopping experience. But personalization must always be just that – a part of the shopping experience, not the shopping experience. There are occasions when a shopper asks for certain products and the search results are affected by personalization. Being able to find relevant products through good […]