Tag Archive for: ecommerce search

by

B2B Series Challenge 1: Product Findability

According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that businesses optimize the eCommerce experience for their customers. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.

Fast-track your Customers

Read More

by

Optimizing your eCommerce site for the Holiday Season 6: Navigation Best Practices

The summer is now a distant memory and the impending Holiday season will soon be upon us. Now is the time to act to ensure your eCommerce site is ready. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the penultimate in the series that lays out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

Is Navigation important if you have great search?

Read More

by

Optimizing your eCommerce site for the Holiday Season 4: Messaging on Product Results Pages

If you’ve been following our Holiday blog series, you’ll be getting the idea by now; small changes can make a big difference to your bottom line. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the fourth in the series that will lay out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

Why Messaging?

Read More

by

Optimizing your eCommerce site for the Holiday Season 3: The Potential of Redirects

We hope that our recent blog posts have inspired you to make changes to your eCommerce site and improve your bottom line during the Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the third in the series of posts that will lay out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

Redirects

Read More

by

Optimizing your eCommerce site for the Holiday Season 2: Reducing “No Results”

Our last blog provided useful tips for using your site’s Search Analytics to improve your bottom line during the Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the second in the series of posts that will lay out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

Read More

by

Optimizing your eCommerce site for the Holiday Season

1: Interpreting Search Analytics

We know your mind is still on camping trips and barbeques, but now is the time to act in order to maximize revenue this Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the first in a series of posts that will lay out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

Read More

by

Chatbots: Online Domination?

Chatbots are big business right now. They are appearing on sites and apps across the world, from ordering take out to organizing your life. There’s even a Chatbot Annual Conference.

What is a Chatbot?

Users interact with a Chatbot via a chat or messaging interface, imitating a conversation. After a series of questions and responses, users should arrive at an answer or product. Chatbots have moved on from their beginnings as a text-based response tree to now include elements of Artificial Intelligence such as Natural Language Processing. The most common use for Chatbots is for customer service. The Chatbot can answer the simpler customer queries, leaving the complex answers to the ‘living’ employees. Read More

by

5 Ways to Optimize Your Searchbox

Q: A Search box is a search box . . . right?   How much difference can it make?

A: All the difference.

This might just be the single most important component in a successful eCommerce strategy and the key to driving significantly more revenue.

It is essential to get the usability of the search box within eCommerce sites right. Up to 30% of visitors will use the site search tool and these will be highly motivated shoppers who know exactly what they’re looking for. Shoppers who use the search box will buy more:

Read More

by

No Point in Personalizing Bad Results

Personalization is a valuable and effective part of the shopping experience.  But personalization must always be just that – a part of the shopping experience, not the shopping experience.  There are occasions when a shopper asks for certain products and the search results are affected by personalization.  Being able to find relevant products through good search is imperative to higher conversion rates.

Don’t get me wrong, personalization is great

The scope and advantages of personalization for eCommerce are ever-growing.  Personalization systems tailor the information a customer sees on the screen based on something known about them.  For example, if a shopper in Atlanta searches for jackets in the spring, a personalization system might use the knowledge of location and time of year to display lighter-weight jackets than it would to another shopper living in Boston during the winter.  Or maybe a shopper has been browsing the women’s department of a site, then searches for a shirt.  The personalization system might choose to show women’s shirts to the shopper first.

Read More

by

Voice Search Energizes your Marketing Campaigns





Here at EasyAsk, we have been predicting the breakout success of Voice Search for eCommerce for years. Whether your customers are using voice with their mobile phone or with an Alexa or Siri enabled device, voice search is finally taking its place as a key technology for 2018 and beyond.

Check out this great article by Jayson DeMers of Forbes that elucidates this growing trend. In fact, he uses a quote we often site from ComScore “50% of all searches will be voice searches by 2020.”

EasyAsk is your trusted advisor to get you ready for the 2018. When it comes to search, EasyAsk is going to drive more revenue. We guarantee it.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!
mp3 database movie database pdf database