Voice Search Energizes your Marketing Campaigns
Here at EasyAsk, we have been predicting the breakout success of Voice Search for eCommerce for years. Whether your customers are using voice with their mobile phone or with an Alexa or Siri enabled device, voice search is finally taking its place as a key technology for 2018 and beyond. Check out this great article […]
eCommerce Industry News You Can Use
Every year, eCommerce pundits share their predictions for the coming year. As a whole, eCommerce sales continue to show remarkable growth, particularly exciting is the explosion of sales on mobile devices. Here are some articles that are “must reads” to ensure that your website is maximized to take advantage of all 2018 has to offer: […]
Retailers are Marketing to more than Five Generations, is your Site-Search Flexible enough to help them all?
The world we know continues to change, and we as a people, are forced to change with it. Sometimes it’s in small ways, like swapping Bell Bottoms for White-Washed jeans, then swapping those for Skinny Jeans. Sometimes it’s in larger ways, like going from hailing a cab on the sidewalk, to ordering an Uber from […]
Trailblazers – Congratulating The North Face on the Creation of the First Voice-Enabled Mobile eCommerce App
The North Face has launched one of the first Mobile Voice-enabled eCommerce apps for the iPhone, with search powered by EasyAsk’s natural language site search engine. BURLINGTON, MASSACHUSETTS (PRWEB) JUNE 07, 2017 The North Face, a VF Company, has launched one of the very first Mobile Voice-enabled ecommerce apps for the iPhone. Using Apple’s Siri […]
72% of Online Shoppers Prefer an Experience that Makes it Easy to Find What They Want.*
Why we worry about your eCommerce Site Search eCommerce professionals lay in bed at night and wonder what they can do to increase conversions and boost revenue. After all, that is what they are chartered to do. But when they put on their work hat and go into the office in the morning, they also […]
How EasyAsk will Help you Drive 23-121% Higher eCommerce Revenues: Guaranteed
Smarter search that delivers the right products drives higher revenues. It’s proven, benchmarked, and now, guaranteed. It’s also about delivering a shopping experience that delights your customers and encourages them to buy from you vs. your competition. Share List
You’re Betting Your eCommerce Business on . . . SOLR ??!!
What’s behind your eCommerce search box? You’re not going to like the answer As an eRetailer, one of the most critical functions on your website is your search box. This is where your shoppers go to find things they want to buy. The truth is that, deep down; you know it just doesn’t work very well. […]
Automatic Spell Correction in eCommerce Search Saves you Time and Money
The last thing any visitor wants to see when they perform a search on an eCommerce Site is a page that says “No Results”. As we indicated in our recent whitepaper, Increase Customer Conversion by Boosting Product Findability, misspellings and using different tenses is a very common occurrence by eCommerce shoppers. To make your site […]
If Your Search Box Was a Personal Shopper, Would You Fire It?
In the world of online shopping, your site search box is like your personal shopper. You know, like the ones who ask you, “How may I help you?” when you walk into a department store. In the real world, if you’re asked that, you’re going to tell them how they can help you. But […]
Gartner E-Commerce Search Best Practices Part 2
In my last blog post, I discussed the recent Gartner report “Best Practices in Strategically Combining Search, Content Analytics and E-Commerce.” One of the most important e-commerce search best practices that analysts Whit Andrews and Gene Alvarez emphasize is the ability to “Offer effective definition-matching and handling of ambiguity in Query terms.” Let’s take a […]