Online Merchandising using Special Display Blocks Part 2
We showed in Part 1 of this blog how to use natural language rules to drive special blocks for cross-sells and up-sells. Special display blocks are a fantastic way to drive faster sales and increase orders sizes according to the EasyAsk white paper Increasing Customer Conversion by Boosting Product Findability. What if you’d like to […]
Increase Conversion by Boosting Product Findability
Finding products is the first stage in any purchase process. Since more than 80% of internet purchase involve search (Brett Gilbertson – Conversionrate.com, 2011), the search box is the most important part of your site to drive purchases. Understanding customer behavior on your site – in particular how customers find products – allows you to […]