According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience. Read More
Q: A Search box is a search box . . . right? How much difference can it make?
A: All the difference.
This might just be the single most important component in a successful eCommerce strategy and the key to driving significantly more revenue.
It is essential to get the usability of the search box within eCommerce sites right. Up to 30% of visitors will use the site search tool and these will be highly motivated shoppers who know exactly what they’re looking for. Shoppers who use the search box will buy more: