Tag Archive for: eCommerce Site Search

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Covid-19 eCom Blog Series: The Importance of Search for eCommerce

1.  AI-Instant Search

It’s a rapidly changing situation, but it’s safe to say that the global Coronavirus Pandemic has defined 2020.  Nobody could have foreseen the dramatic changes to their way of life people have experienced across the world.  Every non-essential merchant has been directly impacted by the pandemic and brick and mortar stores are only now gradually reopening.  These events have resulted in unprecedented changes to consumer behavior and most transactions now moving online.

The Search Box on eCommerce sites has always been important.  After all, searching is shopping in an eCommerce context.  With so many more people currently buying online, it is even more important than usual that if your business can provide what a shopper is looking for, you get it in front of them as soon as possible.

Presenting customers with the most relevant search, product, as well as category suggestions is essential.  But it is easy to get AI-Instant Search, or Autocomplete, so wrong that it actually has a negative impact on your shoppers.

36% of autocomplete implementations on eCommerce websites do more harm than good*

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2020 Storefront Roadmap: How EasyAsk and mStorefront are working together to take your B2B business into the next decade

The Infor Storefront marketplace has been left in chaos with many customers very unsure of the future of Storefront, others even searching for a new platform.

As EasyAsk has always been the core engine powering Storefront, we’ve been working directly with increasing numbers of Storefront customers.  We have found there is a lot of room for improvement.

Additionally, almost all Storefront customers’ UX is obsolete and visually stuck in an outdated ‘aol.com’ time warp.

The September TUG webinar, focussed on the future of Storefront and how EasyAsk and mStorefront could significantly and immediately enhance a Storefront user’s experience.  Read the summary or watch the full recording.

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B2B Series Challenge 3: Customer-Specific Catalogs

According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience. Read More

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B2B Series Challenge 2: Complex Part or Product Numbers

According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.

The complex world of part numbers

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B2B Series Benefits and Challenges

According to Forrester, business eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.

B2B eCommerce: Benefits

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Optimizing your eCommerce site for the Holiday Season 7: Why NLP does Keywords Better

We hope you have found our recent blog posts useful and that you’ve implemented the ideas to ensure your eCommerce site is ready for the Holiday season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the last in the series that lays out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

Keywords-used-2018?

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Optimizing your eCommerce site for the Holiday Season 6: Navigation Best Practices

The summer is now a distant memory and the impending Holiday season will soon be upon us. Now is the time to act to ensure your eCommerce site is ready. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the penultimate in the series that lays out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

Is Navigation important if you have great search?

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Optimizing your eCommerce site for the Holiday Season 5: Creating and Managing Landing Pages

We hope that you have been following our Holiday blog series and making changes to impact your bottom line. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the fifth in the series that lays out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

First Impressions

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Optimizing your eCommerce site for the Holiday Season 4: Messaging on Product Results Pages

If you’ve been following our Holiday blog series, you’ll be getting the idea by now; small changes can make a big difference to your bottom line. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the fourth in the series that will lay out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

Why Messaging?

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Optimizing your eCommerce site for the Holiday Season 2: Reducing “No Results”

Our last blog provided useful tips for using your site’s Search Analytics to improve your bottom line during the Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the second in the series of posts that will lay out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

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