1. AI-Instant Search
It’s a rapidly changing situation, but it’s safe to say that the global Coronavirus Pandemic has defined 2020. Nobody could have foreseen the dramatic changes to their way of life people have experienced across the world. Every non-essential merchant has been directly impacted by the pandemic and brick and mortar stores are only now gradually reopening. These events have resulted in unprecedented changes to consumer behavior and most transactions now moving online.
The Search Box on eCommerce sites has always been important. After all, searching is shopping in an eCommerce context. With so many more people currently buying online, it is even more important than usual that if your business can provide what a shopper is looking for, you get it in front of them as soon as possible.
Presenting customers with the most relevant search, product, as well as category suggestions is essential. But it is easy to get AI-Instant Search, or Autocomplete, so wrong that it actually has a negative impact on your shoppers.
36% of autocomplete implementations on eCommerce websites do more harm than good*