The North Face® Europe Uses EasyAsk for Magento to Allow E-commerce Customers to Search Using Natural Language and Voice

Leading Outdoor brand The North Face, a Division of VF Outdoor Inc. deploys EasyAsk eCommerce Edition across key European business units to deliver enhanced site search and navigation, seeing a 35% increase in search conversion rates and a 24% increase in revenue from search.


The North Face EMEA have deployed EasyAsk to deliver advanced site search across 11 sites supporting key European markets to help their customers find the products they are looking for quickly and easily across multiple channels.

Visitors can now utilize EasyAsk’s unique natural language and voice capabilities to specify what they are looking for in their local language to deliver a far more effective search experience than is possible with traditional keyword search.

LONDON, UNITED KINGDOM and BURLINGTON, MA, USA – March 12, 2014 – EasyAsk ( today announced that The North Face has deployed EasyAsk’s comprehensive advanced site search, delivering for their customers a vastly improved user experience, allowing customers to quickly find the product or content they are looking for to complete their purchases, whilst leveraging The North Face’s existing Magento ecommerce platform.

Following the success of the EasyAsk roll out in the USA and Canada, The North Face EMEA have deployed EasyAsk to support their business units across 9 countries including the UK, Germany, Netherlands, Sweden, France, Italy, Spain & Austria taking full advantage of EasyAsk’s support for local languages, whilst further leveraging the investment made in their existing ecommerce systems.

Chris Todd, Director of Ecommerce The North Face EMEA said “At The North Face, we are constantly innovating to provide the best products to our customers, to deliver the best advice instore & deliver a similarly quality user experience online. EasyAsk allows our customers to find the right products quickly and efficiently. The resultant uplift in conversion rates and revenue from search has been extremely positive.”

Simon Persse, VP EasyAsk Europe said “EasyAsk simply allows consumers to interact with brands as they would when speaking to a store associate, specifying exactly what they are looking for via PC, tablet or Smartphone and then receiving highly relevant results. EasyAsk even allows user to speak their query as well as typing text, providing a much richer user experience which is far more relevant to today’s always-connected, multi-channel consumer and way beyond anything possible with traditional key word search solutions.”

About The North Face®

The North Face, a division of VF Outdoor, Inc., is the world’s leading outdoor brand. Headquartered in Alameda, California, The North Face creates and distributes athlete-tested, expedition proven products that help people explore the world and test the limits of human potential. The North Face products are guaranteed for life and available in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains around the world. For more information on The North Face, please visit

About EasyAsk

EasyAsk is the leading provider of natural language software and solutions for e-commerce and business applications. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in their own language and receive highly tuned results from e-commerce sites, mobile devices and business applications. EasyAsk eCommerce Edition uses this unique technology to deliver industry-leading site search, navigation and merchandising solutions that boost online revenue through increased conversion rates, improved customer experience and agile merchandising. Based in Burlington, Massachusetts, with offices in Europe, EasyAsk has customers such as The North Face, Samsonite, Anna’s Linens, Journey’s, Coldwater Creek, Lillian Vernon, Aramark, True Value, Andertons Music and Harbor Freight Tools that rely on the EasyAsk software products to run their business and eCommerce operations daily. For further information please visit





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