There’s value in having something unique, yet popular, to offer. In the world of commerce, it’s called a niche product. A niche product is something that is the goal of most any entrepreneur, especially in today’s world of online access. The internet allows people to get the word out on their product or service, not just in the community, but globally. That’s why almost all businesses need an online presence. And that rings true especially for the type of niche product that a company such as Cascade Coil produces. There are any number of practical and aesthetic uses for the type of wire fabric that Cascade manufactures and sells. Having a worldwide venue to boast those uses and advantages is crucial to their business.
The internet effect
The notion of promoting a unique product or service over the internet has been around for decades now. And the internet has revolutionized many traditional products by opening new doors to the niche product. Something as simple as the lottery is a good example of how the internet has transformed something and created a whole new segment of commerce at the same time. Of course the lottery has been around much longer than the internet. In fact, lotteries have been used for centuries as a way to raise money for things from building the Great Wall of China to financing the first colony at Jamestown. It lost favor with the law for a period of time and turned into a “numbers racket,” falling into the domain of organized crime. But now hundreds of states, provinces, nations and other government entities sponsor lotteries as a way to raise revenue. Plenty of government projects and programs are financed through lotteries.
But playing the lottery is no longer just a matter of picking up a couple of tickets at the convenience store and crossing your fingers. The internet has changed all that. Nowadays millions of people go online for their lottery games, and that type of access has created a new type of player and a new type of website. The player is a high-volume seeker of odds, who browses lottery games worldwide in search of the best chances of hitting a winner. It may seem strange that so many people would devote good picket money to games of random numbers. But these players have a variety of systems and money-management strategies to help them parlay wins and taper losses. The internet has responded to their needs with centralized websites that provide the information the big-time players need for online lotteries worldwide. These websites provide the results of online lotteries across the globe. They also offer tips and guides on how to play each game, advice on the best payment/withdrawal systems, and eligibility rules for the games. They act as online hubs for lottery players, and they provide a good example of a niche product that gets big response because of the access millions of people have via the internet.
Online lotteries aren’t for everyone; the laws vary for each jurisdiction. That’s because online access has made for a competitive atmosphere for lottery games. Some online lotteries only offer access to players from particular places. And some jurisdictions don’t allow their residents to play online anywhere else. So playing online all depends on where you live – or your computer IP address. But these full-service lottery websites exemplify the transformation the internet has created in the most traditional things. They also demonstrate the advantages of having the world wide web to promote and offer a niche product.