We at EasyAsk are always here to help, and while we are the leaders in Natural Language eCommerce Site Search, Navigation and Merchandising, we like to do more than just sell you on what we can do for you, we like to help you help yourself. Our last blog covered merchandising tips to help you increase conversion rates and average order size, this blog addresses the “Welcome Mat” of your company – the home page of your eCommerce site. So here are a few tips to help you make a good first impression.
Online shoppers make their decision to stay or leave within seconds of being on your site. Those seconds count… either for you or your competitor. Make them count for you by showing your customers a clean and professional homepage. Take the time to check your spelling, grammar, and punctuation. And make sure your site makes it obvious to your customers of what you are selling and where to find it. Don’t give them a reason to jump ship to your competitors.
Having more than one voice helps.
Telling your customers that you have great products is good… Having OTHER customers telling them that you have great products is better. Testimonials are an important part of eCommerce sites, especially in this new era of peer-review-driven shoppers. People trust other people more than they trust a company, by having other customer’s testimonials on your site, you are giving your new customer more reason to trust you, which in turn gives them more reasons to stay on your site and buy more of your products.
Make it known that you are available to help.
Customers want to be able to get ahold of you if need be, so make sure you have a “Contact Us” link and don’t try to hide it at the bottom of your homepage. Most contact pages are very vague, giving your customer only one way of getting ahold of you, via email. Don’t make this mistake. Show your customers that you care and really are there for them by giving them direct access to you. Don’t limit your contact page to just an email address with a form explaining their reason for contacting you. Give them the security they need by giving them full access to you, including your hours of operation, address and phone number for customer service.
These three tips are just a few of the things you can do to help keep your customers on your site, which increases the chances of them purchasing from your site, which increases the chances of you upping your conversion rates and average order sizes.
To see how EasyAsk can help increase your conversion rates and average order sizes, visit our website or call us at 781-402-5641.
This has been another helpful tip from your friendly, neighborhood EasyAsk.