EasyAsk Helps Sonic Sense Offer Unprecedented Search Flexibility and Accuracy on Magento Site

Easy to use EasyAsk natural language tools and platform along with Magento Connector streamline the process of deploying great site search

MAGENTO IMAGINE 2014 CONFERENCE, LAS VEGAS, NV, USA – May 13, 2014 – EasyAsk (, the leading independent e-commerce site search and merchandising provider as ranked by Internet Retailer, today announced that Sonic Sense (, a professional audio e-commerce retailer, has deployed EasyAsk’s advanced site search, navigation and merchandising solution for Magento. The EasyAsk for Magento solution has allowed Sonic Sense to deliver a much richer user experience with visual Search-as-you-Type, natural language search with highly accurate results and dynamic relevant navigation.

Sonic Sense offers 25,000 SKUs of both individual products and packaged bundles from over 100 brands on their Magento-based e-commerce site. They offer a highly technical set of products for the audio profession that are often described by complicated industry jargon and overlapping terminology, creating a difficult challenge in deploying site search.

According to Sonic Sense, the majority of online customers search for products and do not browse, because they know exactly what they are looking for. This makes the search box an incredibly important component to the customer experience in professional audio e-commerce.

Sonic Sense is so proud and confident of its EasyAsk powered e-commerce search, they promote it in the company description on the website – “Our search function is top of the line and sure to help find you the products you’re looking to buy.”

“In our industry it is impossible to have an out of the box search solution that will cover the search terminology used by our customers,” said Preston Smits, Technical Director, Sonic Sense. “EasyAsk’s natural language technology has given our customers the ability to find any product quickly to streamline purchases. EasyAsk’s integration with our Magento catalog and easy to use tools allowed us deploy the most extensive and flexible search capability.”

Sonic Sense chose EasyAsk to help deliver a richer customer experience for their Magento-based site, and has taken advantage of a number of unique EasyAsk features including:

  • Natural language search which allows visitors to find products in their own words that combine industry terms, brands, categories, features and much more (example search on – “green large body MXL mics”),
  • Visual Search-as-you-Type (SayT) which provides visual product, category and search suggestions directly under the search box as the visitor types to more quickly convert customers,
  • A highly tuned relevancy model and natural language rules which dramatically improved search accuracy and product placement,
  • Easy to use tools and rich analytics that make it easy for site managers and merchandisers to hone the search capabilities and display,
  • Easy integration via the EasyAsk Magento Connector to the Magento product catalog, Magento display, and 3rd party display extensions (GoMage).

“Sonic Sense is another shining example of the dramatic improvements in customer experience that EasyAsk delivers for Magento or any e-commerce site, said Craig Bassin, EasyAsk CEO. “EasyAsk’s solution is head and shoulders above the SOLR option and other third party search solutions for Magento Enterprise which is proven by the results at Sonic Sense and dozens of Magento customers flocking to EasyAsk.”

About Sonic Sense

With over twenty years of live sound, recording, and performance system design experience, Sonic Sense focuses on providing components and designing turnkey systems to meet every audio application. Whether you are a seasoned veteran or a hobbyist, Sonic Sense strives to provide a well-informed solution for your application. For more information, please visit

About EasyAsk

EasyAsk is the leading provider of natural language software and solutions for e-commerce and business applications. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in their own language and receive highly tuned results from e-commerce sites, mobile devices and business applications. EasyAsk eCommerce Edition uses this unique technology to deliver industry-leading site search, navigation and merchandising solutions that boost online revenue through increased conversion rates, improved customer experience and agile merchandising. Based in Burlington, Massachusetts, with offices in Europe, EasyAsk has customers such as The North Face, Samsonite, Anna’s Linens, Journey’s, Coldwater Creek, Lillian Vernon, Aramark, True Value, Andertons Music and Harbor Freight Tools that rely on the EasyAsk software products to run their business and eCommerce operations daily. For further information please visit


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