Voice-Enabled Mobile Search: The Differentiation You Need
The mobile commerce market is growing rapidly and playing an increasingly important role in any e-comemrce strategy. The numbers are staggering. The U.S. Retail Mobile Commerce market growing 70% last year to $42 billion, and forecasted to more than triple to $133 billion by 2018. By 2018, mobile commerce will be 27% of all U.S. […]
Poor Product Data? – No Worries!
Many people will tell you that your search and navigation is only as good as your product data. However, derived attributes with natural language search and navigation now allows you to mask the problem of insufficient data in your product catalog and still deliver a rich search and navigation experience. Derived attributes enable you to […]
Online Merchandising using Special Display Blocks Part 2
We showed in Part 1 of this blog how to use natural language rules to drive special blocks for cross-sells and up-sells. Special display blocks are a fantastic way to drive faster sales and increase orders sizes according to the EasyAsk white paper Increasing Customer Conversion by Boosting Product Findability. What if you’d like to […]
The Most Intuitive, Intelligent, Natural eCommerce Search on the planet period!
Too much? Switch to decaf? OK, maybe. BUT when you’ve got a better mousetrap, sometimes you have to let the world know that you . . have a better mousetrap. Here’s why. Some of you know, and many actually don’t, that there’s been an evolution in search. GOOGLE, the 800 pound gorilla of search, evolved […]
Online Merchandising using Special Display Blocks Part 1
As discussed in the EasyAsk white paper Increasing Customer Conversion by Boosting Product Findability, customer eyes are always drawn to special display areas ion the browser, making them a fantastic way to promote products and drive more sales. Many sites will have often used special display blocks such as “Related Items” for cross-sell promotions or […]
EasyAsk Announces Global Release of Magento Connector
We announced the global release of the EasyAsk Magento Connector this morning. The EasyAsk Magento Connector enables rapid implementation and direct integration of EasyAsk natural language search, navigation and merchandising for Magento E-Commerce sites. The EasyAsk Magento Connector: Is integrated directly with the Magento product catalog and attributes, enabling using long-tail natural language searches, even […]
Promoting Your Best Products Online
When a customer performs a search or navigates to a category, the most important thing is to get the right products to the top of the page. But what defines the right products? They could be the combination of products that most accurately match the search and products you want to promote at this time […]
The North Face Europe Uses EasyAsk on Magento
We were pleased to announce this morning as part of our continued partnership with The North Face® that The North Face Europe has rolled out EasyAsk eCommerce Edition for Magento on 11 different sites across Europe. This rollout delivers the customer conversion power of EasyAsk’s natural language search, navigation and merchandising to each of these […]
Search-as-you-Type completely transforms your search box into a sales box
Once upon a time the search box was a mundane rectangle sitting in the upper part of an e-commerce site. It served a purpose and sites that recognized the need for good e-commerce search enabled their customers to find what they were looking for. Simple features such as auto-complete and search suggestions helped guide visitors […]
Using Product Concepts to Enhance Your Search and Satisfy More Visitors
Sourcing agents and merchandisers have a direct understanding of the characteristics of your products and reliably put this information into the product catalog – brands, sizes, colors, materials, wear and tear and more. These characteristics can power refinements in faceted navigation and enable some simple searching (red jackets, color televisions). But your customers may use […]