Automatic Spell Correction in eCommerce Search Saves you Time and Money
The last thing any visitor wants to see when they perform a search on an eCommerce Site is a page that says “No Results”. As we indicated in our recent whitepaper, Increase Customer Conversion by Boosting Product Findability, misspellings and using different tenses is a very common occurrence by eCommerce shoppers. To make your site […]
Andertons Music Uses EasyAsk to Help Deliver Record Online Sales Growth
We announced this morning that Andertons Music Company in the U.K. is using EasyAsk eCommerce Edition to help deliver record growth on their online site. We are thrilled we could be such a great enabler for the Andertons e-commerce site. Andertons choose EasyAsk last year to […]
Increase Conversion by Boosting Product Findability
Finding products is the first stage in any purchase process. Since more than 80% of internet purchase involve search (Brett Gilbertson – Conversionrate.com, 2011), the search box is the most important part of your site to drive purchases. Understanding customer behavior on your site – in particular how customers find products – allows you to […]
EasyAsk a Sponsor and Exhibitor at the NRF Big Show January 12 to 15 in New York
EasyAsk is proud to be a sponsor and exhibitor at the upcoming National Retail Federation “Big Show” in New York City, January 12 to 15, 2014. EasyAsk will be in Booth #2138 among the Sponsor Booths near the Hall 3E and Hall 3B entrances. Please join us for live demonstrations and the always handy tips […]
Why Keyword Search is Dead (And You Should Be Worried)
It wasn’t all that long ago that most eCommerce sites had a small box inconspicuously located somewhere on the home page, usually with the cryptic instructions, “Enter Keyword.” It was what search boxes looked like and it was designed around the fact that most search technology was pretty crude. It could search for a specific […]
Why “Learning Search” Gets A Failing Grade
In a previous blog, we discussed the concept of “Learning Search” and what the technology can and can’t do. In this installment, we’d like to look a little closer into how it can be used to better effect when incorporated into a system which takes other factors into account as well. The problem with most […]
How EasyAsk Enhances Magento
Magento is an eCommerce giant, with products to help retailers build and deploy eCommerce sites as well as manage online operations. It’s one of the most popular eCommerce platforms on the planet, and for good reason. Even with great products and support, Magento knows there are areas where integrated third party solutions can add significant […]
There is More to Learning Search than Product Popularity
More people in the eCommerce world are becoming familiar with the tantalizing idea of “learning search.” Learning search promises to increase conversions by delivering results based on data “learned” over time. The sales pitch is that the technology works like a human brain – constantly watching, learning and improving. Sounds interesting, but does it deliver […]
Getting the Most from Your Search Box
There are a number of simple steps you can take to make sure your search box is working efficiently to help drive conversion. Size and placement on the page are two of the most important. You want visitors to your search function to connect quickly and efficiently to the products they are most likely to […]
EasyAsk Search-as-you-Type: A Closer Look
Earlier this summer, EasyAsk unveiled a powerful new tool in its search arsenal. Search-as-you-Type (SayT) is a major enhancement that brings customers one step closer to immediately finding the product they want. We thought it was worth taking a […]