When Small Is Beautiful: Why Bigger Isn’t Always Better
The eCommerce world is large, complex and fraught with both danger and the opportunity to open new markets and increase sales. The stakes are high, and companies want to make sure they are making all the right choices along the way. Those are some of the reasons why retailers choose to work with the industry’s […]
Merchandising in the Online Age: Part Two Making the Most of the Online Environment
While classic merchandising techniques such as cross-selling and up-selling remain important in today’s retail environment, eCommerce has brought many changes to the world of merchandising. There are new merchandising tools and analytics and algorithmic display techniques. Sales influencers have also changed dramatically with the increased importance of social media and customer reviews. Perhaps the biggest […]
Merchandising in the Online Age: Part One Adapting Classic Bricks and Mortar Tactics for the eCommerce Sphere
Merchandising has been around for as long as there have been marketplaces. Both veteran retailers and academic experts have spent countless hours analyzing and honing the best practices for displaying products for maximum sales and profits. While many of those tried-and-true principles are applicable to the world of […]
Relevant Search Results: What Does That Really Mean?
Site search is getting better these days, and with that development comes the assumption that the most “relevant” results should always show up in the first page of the results display. While that seems like a pretty reasonable expectation, there is actually more to it than meets the eye. “Relevancy” is actually a loaded term […]
Check, please! How Improved Spell Correction Can Make a Difference in Your Bottom Line.
Not all of us are gifted spellers. Or typists. Add to that the fact that more and more of us are multi-tasking, searching for products and information on the go, using mobile devices with tiny, tiny keypads, and it’s easy to see why it’s important for eCommerce retailers to have search capabilities that understand and […]
Why Doesn’t Anyone Use My Search Box?
We don’t want to appear rude, but if this is a question you’ve been asking about your eCommerce site, the chances are it’s because it’s no good. Poor or inconsistent search results are a fact of life for all too many online retailers, with damaging results to conversion, sales and profitability. Here are a few […]
EasyAsk Takes Autocomplete To The Next Level With Search-as-you-Type, or SayT
This week at IRCE 2013, EasyAsk unveiled a new way to search for products. The new Search-as-you-Type (SayT) brings shoppers one step closer to getting the right product on the first page. When EasyAsk eCommerce search is powering a site, as you begin to type in the search […]
IRCE 2013 Come Get Yer Popcorn
We’re very excited to be exhibiting at IRCE 2013, going on right now in Chicago from June 4-7. As of now, the show has officially begun with the Opening Reception taking place in the Exhibit Hall. Wednesday, the Exhibit Hall is open from 9 am to 7 pm and on Thursday from 9 am to […]
Improve Your SEO with EasyAsk
SEO is the lifeblood of the online retailer. Most online shoppers begin looking for an item by using a well-known search engine such as Google or Bing, and how your products show up in those results is critical to your success. Making SEO additionally challenging for eCommerce businesses is the fact that their sites are […]
Managing the Pitfalls of E-Commerce Growth
Few things are more satisfying to an e-commerce retailer than experiencing rapid growth in site usage and sales. But with that growth can come challenges, which if not seen and addressed, can undermine the anticipated success and profitability. Many e-tailers begin with an off-the-shelf ecommerce platform, such as Magento, Netsuite or IBM Websphere Commerce, which […]