Lost in Shopping
With apologies to Sofia Coppola, sometimes trying to purchase an item in an unfamiliar environment can be a difficult challenge. Have you ever shopped at a new grocery store? All the items are in different aisles from your regular store. The labels over the aisles are different and may not make sense to you. And […]
“You Can’t Always Get What You Want” – The Realities of eCommerce Search
Sometimes online shopping in 2015 is a flashback to 1969 when Mick Jagger and Keith Richards sang the above titled song in their album ‘Let It Bleed’. You search for something to buy, but the website doesn’t seem to understand what you are asking for and delivers up stuff you didn’t want. You look at […]
You’re Betting Your eCommerce Business on . . . SOLR ??!!
What’s behind your eCommerce search box? You’re not going to like the answer As an eRetailer, one of the most critical functions on your website is your search box. This is where your shoppers go to find things they want to buy. The truth is that, deep down; you know it just doesn’t work very well. […]
What do keyword mCommerce Search & Dinosaurs have in common?
They’re both extinct. It’s a pretty good analogy, really. If we set the way-back machine to 2007, there was no mCommerce (eCommerce on a mobile device). Why? Because the mobile devices of the day were not designed to be the computer-in-a-pocket devices that we have today. The very best options in those days were […]
Internet Retailer Reveals Mobile Commerce Conversion Troubles
Guido Laures, the CTO of Spreadshirt, an e-retailer of print-on-demand apparel and accessories, recently published a revealing article in Internet Retailer on the struggles of e-retailers to convert on their mobile commerce sites and the lost potential revenue as a result. According to Mr. Laures, “Every year retailers are inundated with studies that herald mobile […]
Internet Retailer on Reading Shoppers Minds
Can your e-commerce search solution think and understand like a human? If so, your site turns into virtual sales associate, understanding clearly what customers want and closing the sale. Internet Retailer has published an article, Reading Shoppers Minds, which explores how e-commerce search solutions have become more human-like for e-retail and […]
Amazon Voice Search: It’s the Search Engine That Matters
Amazon released a new version of its’ iPhone app (version 4.3.0) that contained a very interesting new feature – Search with your Voice. When you open up the app and tap the search box, you can then tap the Voice button and enter your search by voice. Very nicely done! […]
Breaking the Barrier of Low Mobile Conversion Rates
According to Goldman Sachs, global mobile commerce sales will reach $626 billion by 2018, growing nearly 5 fold from 2013. The $626 billion in global mobile commerce sales in 2018 will be just shy of the total global e-commerce sales for 2018 of $638 billion. However, customer conversion rates on mobile smartphones are alarmingly low. The […]
EasyAsk Named a Magento Silver Partner
We announced this morning that EasyAsk and Magento have entered into a partnership, with EasyAsk being named a Magento Silver Technology Partner. Please read our press release for more details on the announcement. The partnership will enable the two companies to jointly market the EasyAsk e-commerce site search solution and engage with more Magento customers. […]
Natural Language Search Explained
Natural language is a term that is used in many different ways depending on the software sector or industry. In the e-commerce search world, there is only one true meaning to natural language: Allowing a visitor to perform a search like they are communicating with another human being and getting precise and accurate results. By […]