Boosting Product Findability to Increase Conversion
Since “find” is the first stage in the purchase process, understanding how customers find products on your e-commerce site and adjusting the site to match their needs is the most essential element to improving the purchase process. This will increase your customer conversation rate, generate larger order sizes, drive more revenue and increase customer satisfaction. […]
Promoting Your Best Products Online
When a customer performs a search or navigates to a category, the most important thing is to get the right products to the top of the page. But what defines the right products? They could be the combination of products that most accurately match the search and products you want to promote at this time […]
The North Face Europe Uses EasyAsk on Magento
We were pleased to announce this morning as part of our continued partnership with The North Face® that The North Face Europe has rolled out EasyAsk eCommerce Edition for Magento on 11 different sites across Europe. This rollout delivers the customer conversion power of EasyAsk’s natural language search, navigation and merchandising to each of these […]
The North Face® Europe Uses EasyAsk for Magento to Allow E-commerce Customers to Search Using Natural Language and Voice
Leading Outdoor brand The North Face, a Division of VF Outdoor Inc. deploys EasyAsk eCommerce Edition across key European business units to deliver enhanced site search and navigation, seeing a 35% increase in search conversion rates and a 24% increase in revenue from search. NEWS HIGHLIGHTS The North Face EMEA have deployed EasyAsk to deliver […]
Search-as-you-Type completely transforms your search box into a sales box
Once upon a time the search box was a mundane rectangle sitting in the upper part of an e-commerce site. It served a purpose and sites that recognized the need for good e-commerce search enabled their customers to find what they were looking for. Simple features such as auto-complete and search suggestions helped guide visitors […]
Search-as-you-Type transforms your search box into a sales box
Auto-complete and search suggestions were interesting add-ons to help enhance your e-commerce search box. But Search-as-you-Type (SayT) completely revolutionizes how your search box works and turns it into a “sales box” that converts visitors into customers so fast, it will make your head spin. Watch this short video (1 minute) to see how Search-as-you-Type […]
Using Product Concepts to Enhance Your Search and Satisfy More Visitors
Sourcing agents and merchandisers have a direct understanding of the characteristics of your products and reliably put this information into the product catalog – brands, sizes, colors, materials, wear and tear and more. These characteristics can power refinements in faceted navigation and enable some simple searching (red jackets, color televisions). But your customers may use […]
EasyAsk Releases Guide to Increasing Customer Conversion through Better Product Findability
New EasyAsk guide offers ways to optimize sites for five important e-commerce customer behavior patterns BURLINGTON, MA – March 5, 2014 – EasyAsk, the industry leader in e-commerce site search, navigation and merchandising, today announced a new best practices guide that shows how e-commerce sites can increase their customer conversion through better product findability. This […]
Andertons Music Uses EasyAsk to Help Deliver Record Online Sales Growth
We announced this morning that Andertons Music Company in the U.K. is using EasyAsk eCommerce Edition to help deliver record growth on their online site. We are thrilled we could be such a great enabler for the Andertons e-commerce site. Andertons choose EasyAsk last year to […]
EasyAsk eCommerce Edition Supports Andertons Music Company’s Record Online Growth in 2013 by Delivering a Superior Customer Experience
Andertons Music Company, the musician’s No.1 superstore, deployed EasyAsk in 2013 to deliver a greatly enhanced search & navigation capability to support the expansion of their online business whilst leveraging their existing ecommerce platform. LONDON, UNITED KINGDOM – March 04, 2014 – EasyAsk, the leader in natural language software and solutions, today announced that […]